Abstract:
This research aimed to study and compare service quality of the supply division of Ubon Ratchathani Highway District 2, Ubon Ratchathani Province as perceived by personnel of Ubon Ratchathani highway district 2 as they were classified by gender, age, education, position, and service received.
The sample group consisted of 144 personnel selected by means of the stratified random sampling from the population of personnel of Ubon Ratchathani Highway district 2. The research instrument was a questionnaire with a five-level rating scale, yielding the reliability value of .86. Descriptive statistics including percentage, mean, standard deviation, t-test, and F-test, were employed in the data analysis.
The findings were as follows:
1. The overall service quality was found to be at a medium level with the service quality in individual aspects in a descending order from high to low according to the mean scores as follows: reliability of the service (3.56), personnel (3.58), services (3.52), service process (3.41), channels of service information (3.29), and physical features of the service (3.26).
2. The comparisons of the perceptions regarding the service quality among the personnel in each category revealed the results as follows:
2.1 There was no significant difference in the perceptions of the personnel who were different in gender, age, education, position, and service received regarding the overall service quality and the service quality in all individual aspects.
2.2 The personnel who were different in the department or division to which they were attached had significantly different perceptions, at the level of .01, regarding the overall service quality and the service quality in the aspects of services provided, physical features, reliability, process, and channels of service information. Their perceptions regarding the service quality in the aspect of personnel were not significantly different.