Abstract:
This research aims to study the process of public policy making through the case study of Alcohol Control Act B.E.2551. Due to the assumption of Alcohol industry, there is not only considered as the high value in capital investment but also the huge affect to community and society problem. Therefore, to change any of the related public policies will thoroughly generate some collisions among many benefit groups. Therefore, this study has conducted through the qualitative approach that aims to study and analyze the behavior of benefit groups in the political arena, while presenting the conflicting issues that actually lead to the making of a public policy from the political side though the framework of Public choice theory ,Interest group theory, and Theory of Agenda Control From the research, there are 3 significant issues that are resulted from the enactment of such act, which are 1) Conflict between health-conscious group and the major stakeholder in Alcoholic beverage industry 2) Argument on the regulation and its implementation 3) The consequences that could affect other interest groups in the future, if the needs of the supporters and opposers cannot be compromised. At this point in time, it is common to see the rising complication of the conflict of interest of benefit groups that goes beyond the point where one cannot use a single social dimension to push the alcohol control act to be enacted as a public policy.