Abstract:
The purposes of this study were to 1) develop the program for enhancing learning behavior using achievement motivation theory and goal setting theory for undergraduate students and 2) assess the effectiveness of the program for enhancing learning behavior. This study was a research and development which took place over a period of 15 weeks. The sample group consisted of 30 undergraduate students studying in English program, Phetchaburi Rajabhat University in 2nd semester, academic year of 2019. Research instruments were a set of the charactoristics questionnaires, learning behavior tests, the learning behavior observation forms and the learning behavior interview forms. The data were analyzed by using percentage, arithmetic mean, One-way ANOVA, Two-way ANOVA and content analysis. The findings of this study were as follows: 1. Program for enhancing learning behavior using achievement motivation theory and goal setting theory for undergraduate students based on 4 principles; 1) principles of self-goal setting, 2) principles of self-efficacy and confidence, 3) work planning principles and 4) self-assessment principles. The program aimed to enhance the learning behavior of undergraduate students. The program consisted of 5 contents as follows; 1) goal setting 2) self-efficacy 3) internal locus of control 4) planning and 5) self-regulation and self-assessment. The procedure of the program composed of 5 stages were; 1) setting the learning goal, 2) thinking and believing in one's own ability and effort, 3) making action plan, 4) following action plan with determination and 5) assessing and reflecting. The program operation consisted of 3 phases; pre-program, during-program, and post-program. Measurement and evaluation of learning behavior were conducted in all 3 phases (pre-program, during-program and post-program) by using a set of characteristics questionnaire, the learning behavior tests, the learning behavior observation forms, and the learning behavior interview forms. 2. The undergraduate students at post-program phase exhibited higher learning behavior than that of at pre-program phase and at post-program phase the undergraduate students exhibited higher learning behavior than that of at during-program phase at statistical significance level of .05 and it was found that undergraduate students with different demographic characteristics exhibited no difference in learning behavior after participated the program at statistical significance level of .05. 3. The undergraduate students exhibited new learning behavior and more appropriated learning behavior after participated the program for enhancing learning behavior using achievement motivation theory and goal setting theory.