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Lalada Malapong. A study on street food consumption by Chinese and Thai tourists : a case study of Khlong Ong Ang Canal walking street in Bangkok. Master's Degree(Business Administration). Rangsit University. Rangsit University Library. : Rangsit University, 2025.
A study on street food consumption by Chinese and Thai tourists : a case study of Khlong Ong Ang Canal walking street in Bangkok
中国和泰国游客街头食品消费受欢迎程度的研究以曼谷的翁昂运河步行街为例
Name: Lalada Malapong
LCSH:
Street food
LCSH:
Food habits
LCSH:
Chinese tourists
LCSH:
Thai tourists
LCSH:
Markets (Public)
LCSH:
Bangkok (Thailand)
-- Khlong Ong Ang Canal
Abstract:
This study aims to explore the popularity of street food among Chinese and Thai tourists at Khlong Ong Ang Canal Walking Street in Bangkok. Using the 7Ps marketing mix framework, the study analyzes key factors influencing tourists street food consumption behavior. A survey was conducted with 400 tourists (200 Chinese and 200 Thai), and descriptive statistics were used for data analysis. The results reveal significant differences in consumption preferences between the two cultural groups, underscoring the need to optimize marketing strategies to enhance the appeal of street food. This study offers specific business recommendations for street food vendors and serves as a reference for developing street food economies in other commercial areas. By providing an in-depth understanding of tourists consumption behavior and preferences, the study contributes both theoretical and practical value to boosting economic vitality and promoting cultural exchange at Khlong Ong Ang Canal Walking Street in Bangkok
Abstract:
本研究旨在探讨曼谷翁昂运河步行街的街头食品在中国和泰国游客中的受欢 迎程度。通过采用7Ps 营销组合理论，本研究分析了影响游客街头食品消费行 为的关键因素。 研究采用问卷调查法，共收集了 400 名游客的数据（200 名中国游客和200 名泰国游客），并通过描述性统计方法进行数据分析。结果显示，不同文化背 景的游客在消费偏好上存在显著差异，营销策略的优化对于提升街头食品的吸 引力具有重要作用。 本研究不仅为街头食品摊贩提供了具体的经营建议，也为其他商业区发展街 头食品经济提供了参考依据。通过深入理解游客的消费行为和偏好，本研究为 进一步提升曼谷翁昂运河步行街的经济活力和文化交流贡献了理论和实际应用 价值
Rangsit University. Rangsit University Library
Address:
PATHUM THANI
Email:
rattanapornn@rsu.ac.th
Name: Chen Yinghui
Role:
Advisor
Created:
2025
Modified:
2569-08-07
Issued:
2026-08-07
วิทยานิพนธ์/Thesis
application/pdf
chi
Spatial:
Bangkok
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Rangsit University
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Lalada Malapong
| Title | Contributor | Type |
|---|---|---|
| A study on street food consumption by Chinese and Thai tourists : a case study of Khlong Ong Ang Canal walking street in Bangkok
มหาวิทยาลัยรังสิต Lalada Malapong | Chen Yinghui | วิทยานิพนธ์/Thesis |
Chen Yinghui