A study of factors influencing work enthusiasm of Thai employees of Chinese enterprises in Thailand : the case study of Z Rubber Company

在泰中资企业泰籍员工工作积极性影响因素研究 ——以Z 橡胶泰国公司为例

Name: Zilin Dong

LCSH: Work motivation

LCSH: Employee morale

LCSH: Organizational behavior

LCSH: Job satisfaction

Abstract: With the implementation of China's "Belt and Road" and "Going Global" initiatives, an increasing number of Chinese enterprises are investing and establishing operations in Thailand. Among these companies in Thailand, Thai employees constitute the primary human resources. Many Chinese enterprises still rely on management practices based on Chinese experience; however, this management approach does not entirely align with the actual situation of Thai employees. This misalignment between management practices and employee realities directly impacts the work enthusiasm of Thai employees, thereby influencing the market competitiveness and sustainable development of Chinese enterprises in Thailand. This study aims to explore methods for enhancing the work enthusiasm of Thai employees at Z Rubber (Thailand) Company by drawing on previous research on employee work enthusiasm. This study conducted a questionnaire survey of Thai employees at Z Rubber (Thailand) Company, obtaining 312 valid responses. Through analysis, it was found that the job enthusiasm of Thai employees in Sino-Thai companies is mainly influenced by six factors: job characteristics, promotion opportunities, work relationships, working conditions and environment, salary policies, and welfare policies.

Abstract: 随着中国“一带一路”及“走出去”战略的实施，越来越多的中资企业到泰 国投资办企业。在这些公司的泰国企业中，泰籍员工是公司人力资源的主要构成 。很多中资企业的管理还是基于中国的人员管理经验，然而，这种管理机制与泰 籍员工实际情况存在一定程度的不匹配。这种管理机制与员工实际情况的不相匹 配将直接影响到泰籍员工的工作积极性，进而影响到泰国中资企业的市场竞争力 和企业的可持续发展。本文以Z橡胶泰国公司为例，旨在通过借鉴前人对员工工 作积极性方面的研究，探讨提升泰籍员工工作积极性的方法。 本研究通过对Z橡胶泰国公司的泰籍员工进行问卷调查，得到有效问卷312份 ，经分析发现在泰中资公司的泰籍员工工作积极性主要有以下6个主要影响因素： 工作特征因素、晋升机会因素、工作关系因素、工作条件和环境因素、薪酬政策 因素、福利政策因素

Rangsit University. Rangsit University Library

Address: PATHUM THANI

Email: rattanapornn@rsu.ac.th

Name: Gu Fan

Role: Advisor

Created: 2024

Modified: 2569-07-08

Issued: 2026-07-08

วิทยานิพนธ์/Thesis

application/pdf

chi

Spatial: Thailand

DegreeName: Master of Business Administration

Level: Master's Degree

Grantor: Rangsit University

Descipline: Business Administration

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