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Weerawit Loetwatthanasakun. Risk assessment in contract signing for intellectual property trading in the entertainment and media industry. Master's Degree(Business Modeling and Development). Mahidol University. Mahidol University Library and Knowledge Center. : Mahidol University, 2021.
Risk assessment in contract signing for intellectual property trading in the entertainment and media industry
LCSH:
Risk perception
LCSH:
Transaction costs
LCSH:
Decision making
-- Case studies.
Abstract:
In the content licensing business, content owners license rights to platforms and broadcasters outbound, utilizing agreements as a medium of transactions. In transactions, risk is perceived differently among contracting parties. This study provides empirical findings on how risk is perceived by licensors and licensees based on factors derived from transaction cost economics theory (TCE) and relational contract theory (RCT). The survey results indicated that licensors tend to perceive low risk from transactions if licensees have high role integrity, mutual practice, and joint problem solving, which are factors in RCT, while licensees perceive low risk from transactions if licensors propose low transaction costs, specific governance structure, and agreement structure, which are factors in TCE. In addition to the TCE and RCT factors, high risk avoidance also influences the perceived risk of transactions by licensees, but not licensors. Nevertheless, the perceived risk does not directly influence decision making of the transactions, but rather serves to expedite or prolong the decision-making process. Based on the interview data, decision making was influenced by controllability over risks and operations of the transactions and expected returns from the transactions.
Mahidol University. Mahidol University Library and Knowledge Center
Address:
NAKHONPATHOM
Email:
liwww@mahidol.ac.th
Name: Supara Kapasuwan
Role:
Thesis Advisors
Name: Alessandro Stasi
Role:
Thesis Advisors
Created:
2021
Modified:
2569-07-22
Issued:
2026-07-02
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Modeling and Development
Grantor: Mahidol University
©copyrights Mahidol University
RightsAccess:
ใช้เวลา
-0.524065 วินาที
Weerawit Loetwatthanasakun
| Title | Contributor | Type |
|---|---|---|
| Risk assessment in contract signing for intellectual property trading in the entertainment and media industry
มหาวิทยาลัยมหิดล Weerawit Loetwatthanasakun | Supara Kapasuwan Alessandro Stasi | วิทยานิพนธ์/Thesis |
Supara Kapasuwan
| Title | Creator | Type and Date Create |
|---|---|---|
| The effects of organizational culture on perceived empowerment, workplace stress, discrimination and engagement of Thai employees in foreign subsidiaries in Thailand
มหาวิทยาลัยมหิดล Supara Kapasuwan ;Racela, Olimpia Cavosora. | Titiworlada Korjittawanit | วิทยานิพนธ์/Thesis |
| Risk assessment in contract signing for intellectual property trading in the entertainment and media industry
มหาวิทยาลัยมหิดล Supara Kapasuwan ;Alessandro Stasi | Weerawit Loetwatthanasakun | วิทยานิพนธ์/Thesis |
Alessandro Stasi
| Title | Creator | Type and Date Create |
|---|---|---|
| Risk assessment in contract signing for intellectual property trading in the entertainment and media industry
มหาวิทยาลัยมหิดล Supara Kapasuwan ;Alessandro Stasi | Weerawit Loetwatthanasakun | วิทยานิพนธ์/Thesis |