Abstract:
This study aimed to study the factors affecting the election of the mayor of Mappai
Subdistrict Admmistrative Organuzation, Chonbun Province. The objective was to study and compare personal factors with the election of the mavor of Mappai Subdistrict Administrative Organization, Chonburi Province, to find out which factors caused the vote, how important each factor was, and how.
The sample was randomly selected from 371 eligible voters in Mappai Subdistrict, Ban Bueng Dist, Chonburi Province. The data collection tool was a questionnaire. The researcher collected ihe full percentage of questionnaires. The statistics used for data analysis were frequency distribution, percentage, mean, and standard deviation. The Way ANOVA was used to test the hypothesis for variables with more than 2 groups. If there was a statistically significant diference at the 0.05 level, a
pairwise comparison test was performed using the LSD method.
The research results found that people with different personal factors of age, education level, and average monthly income had different opinions on the election of the mayor of Maphai Subdistrict Administrative Organization, Chonburi Province at a statistically significant level of 0.05. Meanwhile, people with different personal factors of gender, marital status, occupation, and length of residence had no different opinions on the election of the mayor of Maphai Subdistict Administrative
Organization, Chonburi Province. The rescarch results found that the factors affecting the election of the mayor of Maphai Subdistrict Administrative Organization, Chonbun Province were policies and roles of political groups (Beta = 0.276), followed by campaign strategies and methods (Beta = 0.208),
candidates' personal qualifications (Beta = 0.154), and patronage and kinship systems (Beta = 0.112), which were statistically significant at the level of 0.05 with a multiple correlation coecicient of R = 0.742, with a predictive power of 54.30 percent (Adiusted R2 = 0.543), and an error value of SEest = 1.923.