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Tianshu Fu . Effects of Perceived Service Quality in Transmitting Homestay Determinations to Customer Behavior Intention in Hunan Province under Moderating Role of Personality Traits. Doctoral Degree(). Rajamangala University of Technology Thanyaburi. Office of Academic Resource and Information Technology. : , 2024.
Effects of Perceived Service Quality in Transmitting Homestay Determinations to Customer Behavior Intention in Hunan Province under Moderating Role of Personality Traits
Name: Tianshu Fu
Address:
Pathum Thani
Organization :
Rajamangala University of Technology Thanyaburi. Faculty of Business Administration. Program Business Administration (Management)
keyword:
homestay determinations
Classification :.LCCS: The HF 5415.5 .T52
;
homestay
Abstract:
The objectives of this study were to investigate: 1) the mediating effect of perceived service quality on homestay decisions and behavioral intention in the digital era, moderated by personality traits, 2) the effect of homestay determinations on behavioral intention, 3) the effect on perceived service quality and 4) the effect of perceived service quality on behavioral intention, moderated by personality traits.
This study employed mixed methodologies, combining qualitative research through in-depth interviews with 18 experts and 40 non-experts, and quantitative research via surveys with 624 consumers of 30 homestay accommodation providers in Hunan province, China. Analytic induction was used for qualitative analysis, while Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Model 59 of the PROCESS Macro facilitated hypothesis testing. The study results of hypothesis testing.
The study results of hypothesis testing revealed that perceived service quality mediated the relationship between homestay determinations and consumer behavioral intention. Homestay determinations positively affected both behavioral intention and perceived service quality, with personality traits moderating these relationships. All 24 hypotheses were significant at the .001 level.
Rajamangala University of Technology Thanyaburi. Office of Academic Resource and Information Technology
Address:
PATHUM THANI
Email:
elibrary@mail.rmutt.ac.th
Name: Umawasee Sriboonlue
Role:
Faculty advisor
Created:
2024
Modified:
2026-05-21
Issued:
2026-05-21
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
The HF 5415.5 .T52
eng
DegreeName: Doctor of Philosophy
Level: Doctoral Degree
©copyrights Rajamangala Univetsity of Technology Thanyaburi
RightsAccess:
ใช้เวลา
0.038129 วินาที
Tianshu Fu
| Title | Contributor | Type |
|---|---|---|
| Effects of Perceived Service Quality in Transmitting Homestay Determinations to Customer Behavior Intention in Hunan Province under Moderating Role of Personality Traits
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Tianshu Fu | Umawasee Sriboonlue | วิทยานิพนธ์/Thesis |
Umawasee Sriboonlue
| Title | Creator | Type and Date Create |
|---|---|---|
| The Effect of Corporate Brand Personality on Customer-Contact Employees Prosocial Behavior and the Mediating Effect of Brand Identification in Japanese Automotive Service Sector
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Associate Professor Panisa Mechinda;Umawasee Sriboonlue | Sarakul Sukortprommee | วิทยานิพนธ์/Thesis |
| The Effects of Destination Image, Destination Personality, and Self-Congruity on Tourists\' Intention
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Umawasee Sriboonlue | Panath Phucharoen | วิทยานิพนธ์/Thesis |
| Factors affecting brand citizenship behavior in the advertising industry
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Umawasee Sriboonlue | Wang Yijie | วิทยานิพนธ์/Thesis |
| Effects of Perceived Service Quality in Transmitting Homestay Determinations to Customer Behavior Intention in Hunan Province under Moderating Role of Personality Traits
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Umawasee Sriboonlue | Tianshu Fu | วิทยานิพนธ์/Thesis |