Abstract:
The object of this research was to design a cultural model to promote cultural value creation of Khlong Bang Prathun. The research was studied from problems in Khlong Bang Prathun, Bangkok, being a fertile area and suitable for agriculture. Nowadays expanding cities and growing economy caused the area to be invaded. This affected local people to forget their traditional way. The community began to lack potentiality and attention to look after the area. The problem led to make a research title: The Study of Local Wisdom to Create Experiences for Promoting Cultural Value Creation: A Case Study of Khlong Bang Prathun. The study methods were begun by collecting data from local documents, indepth interviewing and visiting the area for observation. These were to collect local cultural data, way of life, wisdom, cultural heritage, religion and belief and local games. Next, summarizing of analysis results was to be guidelines on designing a cultural model. The model was evaluated by design experts, senior experts and a target group for creating experiences and promoting cultural value creation. The results were as follow : 1. According to the cultural context, it showed that the culture of Khlong Bang Prathun was related to a local river. The river is what connects between cultures, such as living, wisdom, cultural heritage, religion and belief and local games. Local wisdom is made from local people who understand their resources, adapt themself to nature and use things surround them. 2. After the design was evaluated by professors and a target group, awareness and communication assessment was good level, including design and value and usefulness assessments