Designing experience model using natural approach concept to promote morality and ethics for early childhood a case study : Panya Wimutti foundation, Suphanburi
Abstract:
This research aims to create an experience model using natural approach concept to promote morality and ethics for early childhood through studying a case of Panya Wimutti Foundation, Suphanburi. The study evaluated the context of promoting morality in the area, applied the information to the experience design to create media named Tham-rob-bann-jom-pluak, aims to help promoting early childhood morality indirectly including a playbook, a board game, mini games, besides, provided an example of brand strategy Tham-rob-bann. Then, published the design to the target audience and evaluate the study. The results showed that key elements of the experience design should be the area, media or activities that support family activities in daily life also the community. Moral subjects that should be promoted are discipline, savings and cleanliness. The process should let children learning then leading them to practice by using indirect media such as books, games, toys. For the natural approach concept, the researcher linked the research findings about moral subjects that early childhood should be encouraged to the behavior of the living organism in nature. Resulting in the virtue around the mound concept which implies the behavior of termites around the mound showing that discipline is important, especially for living in daily life and survive. After the evaluation by teachers, qualified persons and the target group. The overview in terms of content and design was very good, media usage and activities was good, in terms of values, it can promote morality for early childhood at a very good level