Abstract:
The purpose of this thesis is 1. To study and understand the different forms of media and their suitability to the ChaoKuy ethnic communitys traditions and cultures. Their culture includes the conservation of the elephants and their traditional hunting methods. ChaoKuy community is located in the Krapo sub-district, Thatum district in Surin province. 2. To analyse the ChaoKuys responsibilities in the Krapo sub-district, Thatum district in Surin province. 3. To study the options in designing and implementing communicating channels and media design to ensure its suitability to cultures of the people in the Krapo sub-district, Thatum district in Surin province. 4. To design communicating channels and media to further enhance and promote the ethnical and natural tourism of the ChaoKuys community. It also includes the emphasis on the gynecology of elephant and its spiritual relations to the community, which is also the main source of inspiration in this thesis. The purpose of this thesis also further enhances the communication and transportation system of the ChaoKuys community. It comes in the form of a journey before the journey, during the journey and after the journey. These communication and transportation system is derived and developed from the surveys, interviews and observation in the community. There are three components to the media design for tourism in this thesis which help to further enhance and promote the ethnical and natural tourism of the ChaoKuys community. The three components includes; 1. The designing of the programs to promote ethnical tourism, 2. The designing of communication system and information center and 3. The designing of media platform to boost communitys tourism rate. The outcome of this media and communication design for the ChaoKuy and the elephant community in Surin province proves the possibility of the hypothesis and that it could create values and excitement which could very well reflects the culture of the ChaoKuy and the elephants in the province