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Suwich Tirakoat. The clustering of questions affecting tourist's decision making for chatbot design. (). King Mongkut's University of Technology North Bangkok. Central Library. : , 2020.
The clustering of questions affecting tourist's decision making for chatbot design
Name: Umaporn Chaisoong
Organization :
Mahasarakham University. Faculty of Informatics
Email :
62011262003@msu.ac.th
Name: Suwich Tirakoat
Organization :
Mahasarakham University. Faculty of Informatics
Email :
suwich.t@msu.ac.th
LCSH:
Chatbots
-- Design and construction
LCSH:
Tourism
-- Decision making
LCSH:
Factor analysis
LCSH:
Reliability
LCSH:
Tourism
-- Thailand, Northeastern
Abstract:
The purpose of this research was to analyze questions affecting tourists' decision-making for chatbot design. Data collection was carried out from 343 tourists interested in local tourism, using a 5-point Likert scale questionnaire. The Alpha-reliability coefficient was 0.930, and the validity was examined by five experts. The clustering of questions was analyzed by exploratory factor analysis (EFA), using principal component analysis (PCA). The results revealed that from 50 question lists, the items could be categorized into four clusters named ESAN: excellent service, standard facilities, accuracy of information, and noble culture. The researcher used the ESAN framework to propose guidelines for the structural design of questions for tourism chatbot development in future work
King Mongkut's University of Technology North Bangkok. Central Library
Address:
BANGKOK
Email:
library@kmutnb.ac.th
Created:
2020
Modified:
2026-04-07
Issued:
2026-04-07
บทความ/Article
application/pdf
BibliograpyCitation :
In Prince of Songkla University. College of Computing. The 17th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology (ECTI-CON 2020) (pp.784-787). Pattani : Prince of Songkla University
eng
©copyrights King Mongkut's University of Technology North Bangkok
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ใช้เวลา
0.017966 วินาที
Umaporn Chaisoong
| Title | Contributor | Type |
|---|---|---|
| The clustering of questions affecting tourist\'s decision making for chatbot design
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ Umaporn Chaisoong;Suwich Tirakoat | บทความ/Article |
Suwich Tirakoat
| Title | Contributor | Type |
|---|---|---|
| The clustering of questions affecting tourist\'s decision making for chatbot design
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ Umaporn Chaisoong;Suwich Tirakoat | บทความ/Article |