Abstract:
This independent study aims to analyze 556 statuses on Facebook Fanpage Khru Nok Krop in terms of pattern, content, and language register. The patterns were divided into 3 groups, namely 1) text presentation, with sub-formats: 1.1 text only, 1.2 text like an article title + article link and 1.3 text of opinion + article link, 2) picture presentation, with sub-formats: 2.1 picture only and 2.2 picture + text, and 3) video presentation. With regard to frequency of appearance, the 1.2 sub-format was the most commonly found, the 2.2 sub-format was the second, the 1.3 sub-format was the third, The most found pattern encouraged page followers to read articles by themselves, and also helped them receive clear and accurate information. The content of statuses could be classified into 7 categories: 1) information of governmental organizations, 2) knowledge and understanding between teachers and students, 3) knowledge and understanding between parents and students, 4) lifestyle or obligation of teachers, 5) insights and moral of lifestyle, 6) news and general knowledge, and 7) personal information of fanpage founder. According to the finding, the most found content focused on the understanding between parents and students. This could urge teachers and parents to collaborate more in order to develop students. In terms of language register, there were 2 types: 1) media register, with sub-registers: 1.1 news language and 1.2 internet language, and 2) register on purposes, with sub-registers: 2.1 law language, 2.2 academic language and 2.3 language for specific purposes. With regard to frequency of appearance, academic language was the most frequently used, news language was the second, language for specific purposes was the third, Due to the intention of the fanpage establisher, professional teachers are required to develop their knowledge, so academic language was mostly used. Currently, knowledge development can be done and sought through new media because the technology for communication has been greatly developed. If there is some internet signal, one can access to knowledge anywhere. In addition, Facebook Fanpage Khru Nok Krop is a public-relations medium which operates accordingly to Gatekeeper theory. If educational organizations appropriately use new media to enhance teachers knowledge, it will be the most beneficial for teachers.