Abstract:
There are 2 objectives as following; 1) to study teachers day slogans in term of format, content, and authors 2) to study the value from 43 slogans which were collected from 1979 to 2019 on the Teachers Council of Thailand website. The results found that the format could be identified into 2 formats: obedience-like slogan and short message slogan, which is separated into 2 types; rhyming slogan and non-rhyming slogan. The content is divided into 4 types; teachers ethics, praising to teacher, blessing to teacher, and praising the VIPs as teacher. Slogan author is divided into 3; Minister of Education Ministry, general person, and Prime Minister. Besides, the value found that it could be reflected by social vision to teachers in multi-dimension and related to the context of Thai society. There are 4 groups as following; value of teachers act, value of teachers duty, value of societys act to teachers, and value of citizens act. Including the term of content and value from the Teachers Day slogans shown that Thai society gives the importance to teachers; being the model of self-conduct, giving knowledge and guiding for their students which is the most importance of learning and life.