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Kyaw Zin Hein. The brand management strategies of Coca-Cola in digital era for customer satisfaction. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2568.
The brand management strategies of Coca-Cola in digital era for customer satisfaction
Name: Kyaw Zin Hein
keyword:
Independent Study
ThaSH:
Business management
Classification :.DDC: 658.8343
ThaSH:
Consumer behavior
ThaSH:
Consumer satisfaction
Abstract:
In the dynamic and highly competitive global beverage market, effective brand management plays a pivotal role in maintaining customer loyalty and achieving sustained business growth. This study explored the brand management strategies employed by Coca-Cola in the digital era and their impact on customer satisfaction. As digital platforms increasingly shape consumer interactions, brands like Coca-Cola have adapted their strategies to remain relevant and engaging in an ever-evolving marketplace. The objectives of this study were threefold: to identify the brand management strategies crucial to Coca-Colas digital presence, to examine the levels of customer satisfaction associated with these strategies, and to explore consumer behavior patterns in response to Coca-Colas digital marketing efforts. Using a combination of literature review and qualitative analysis, this research provides insights into how digital branding tactics such as social media engagement, personalized content, influencer marketing, and digital loyalty programs enhance consumer perception and satisfaction. The findings contribute to a better understanding of effective digital brand management practices and their implications for customer-centric marketing in the beverage industry.
Keywords: brand management strategies, digital era, customer satisfaction
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Warangrat Nitiwannakul
Role:
Advisor
Created:
2568
Modified:
2569-02-05
Issued:
2026-02-05
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
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Kyaw Zin Hein
| Title | Contributor | Type |
|---|---|---|
| The brand management strategies of Coca-Cola in digital era for customer satisfaction
มหาวิทยาลัยสยาม Kyaw Zin Hein | Warangrat Nitiwannakul | วิทยานิพนธ์/Thesis |
Warangrat Nitiwannakul