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Zhang Zhiwei. An analysis on the competitive strategy management of iFLYTEK in Nanning. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2568.
An analysis on the competitive strategy management of iFLYTEK in Nanning
Name: Zhang Zhiwei
keyword:
Independent Study
ThaSH:
Business management
Classification :.DDC: 658
;
iFLYTEK
ThaSH:
Product differentiation
;
Nanning
ThaSH:
Technological innovations
Abstract:
As Chinas artificial intelligence (AI) industry rapidly expands, regional cities have become important centers for innovation and competition. This study focused on iFLYTEK, a leading AI enterprise, and analyzed its competitive strategy in Nanning under Porters Generic Strategies framework of cost leadership, differentiation, and focus. The purpose of this research was to identify and analyze iFLYTEKs competitive strategy, examine how it contributed to regional competitive advantage, and provide recommendations for improvement based on SWOT analysis. The study adopted a documentary research method, using secondary data from government reports, company publications, and industry analyses from 2020 to 2025.
Findings show that iFLYTEK follows a differentiationfocus hybrid strategy, emphasizing technological innovation and regional specialization. The company has developed strengths in speech recognition, natural language processing, and multilingual AI, supported by high R&D investment and cooperation with local policies. However, challenges such as client concentration and reliance on imported computing hardware remain.
Based on the SWOT analysis, the study recommends enhancing localized R&D, expanding into commercial and ASEAN markets, and strengthening collaboration with universities and startups. Overall, iFLYTEKs sustainable growth depends on maintaining differentiation and focus while improving adaptability in Chinas evolving regional AI landscape.
Keywords: iFLYTEK, Nanning, artificial intelligence, competitive strategy, Porters Generic Strategies, SWOT analysis
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Role:
Advisor
Created:
2568
Modified:
2569-02-03
Issued:
2026-02-03
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
RightsAccess:
ใช้เวลา
0.02787 วินาที
Zhang Zhiwei
| Title | Contributor | Type |
|---|---|---|
| An analysis on the competitive strategy management of iFLYTEK in Nanning
มหาวิทยาลัยสยาม Zhang Zhiwei | Jidapa Chollathanrattanapong | วิทยานิพนธ์/Thesis |
Jidapa Chollathanrattanapong