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Wang Dan. Research on the policy support system of cultural and creative industries in Chengdu. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2568.
Research on the policy support system of cultural and creative industries in Chengdu
Name: Wang Dan
keyword:
Independent Study
ThaSH:
Business management
Classification :.DDC: 658.83
ThaSH:
Marketing research
ThaSH:
Heritage tourism
;
Chengdu
ThaSH:
Consumer behavior
ThaSH:
Culture
-- Economic aspects
ThaSH:
Culture and tourism
Abstract:
In recent years, cultural policy has played an increasingly pivotal role in shaping the trajectory of Chengdus cultural and creative industries (CCIs). Against the backdrop of growing public engagement with cultural consumption and the citys ambitions to become a leading creative hub, this study examined how policy support systems influence the development performance of practitioners across fields including visual arts, design, digital content, and performing arts. To systematically investigate these relationships, this study adopted a quantitative research design using a structured questionnaire survey. Data were collected from 411 valid responses gathered online from practitioners within Chengdus CCIs. Statistical analysis was conducted using SPSS, including descriptive statistics, reliability and validity testing, correlation analysis, and multiple regression modeling.
Focusing on three interrelated dimensionspolicy awareness, policy participation, and perceived policy effectivenessthe study found that all three factors have a significant and positive impact on development performance, with policy awareness exerting the strongest influence. Interestingly, demographic characteristics including age, gender, education level, and years of experience in CCI were not found to be statistically significant predictors. These findings suggest that, within Chengdus creative sector, professional advancement is more closely linked to ones engagement with policy resources than to personal background. The study contributes to ongoing discussions on cultural governance by underscoring the need for policy support systems that are not only well-structured but also clearly communicated and meaningfully accessible to those they intend to support.
Keywords: policy support system, cultural and creative industries, Chengdu, development performance, policy awareness
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Zhang Li
Role:
Advisor
Created:
2568
Modified:
2569-02-03
Issued:
2026-02-03
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
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Wang Dan
| Title | Contributor | Type |
|---|---|---|
| Research on the policy support system of cultural and creative industries in Chengdu
มหาวิทยาลัยสยาม Wang Dan | Zhang Li | วิทยานิพนธ์/Thesis |
Zhang Li