Main factors affecting consumer purchase intention of Freshippo application in China

Name: Xiaoqin Jia

LCSH: Online market

LCSH: Purchase intention

LCSH: Freshippo application

LCSH: Consumer behavior -- Case studies

LCSH: Electronic commerce

Abstract: The purpose of this study is to explore how e-service quality (efficiency, fulfillment, and privacy）influence consumer purchase intentions through e-satisfaction and e-trust. And to understand the mediating role between customer satisfaction and customer trust in the purchase intention of China Freshippo APP. The study used a sample of 400 online consumers of freshippo APP users in China, and analyzed the data using SPSS and AMOS software. E-service quality, e-satisfaction, e-trust and e-purchase intention have significant positive relationship. Also, the study found that Efficiency, fulfillment and privacy significantly positively affect the electronic satisfaction and e-trust of Freshippo application，E-satisfaction significantly positively affects Freshippo application consumer purchase intention. Then, Esatisfaction and E-trust significantly positively affects Freshippo application consumer purchase intention, Finally, There are mediating effects between efficiency, execution and privacy and consumer purchase intention

Rangsit University Library

Address: Pathumthani

Email: library@rsu.ac.th

Name: Piyaporn Chucheep

Role: Advisor

Created: 2025

Modified: 2568-11-11

Issued: 2025-11-11

วิทยานิพนธ์/Thesis

application/pdf

eng

Spatial: China

DegreeName: Doctor of Business Administration

Level: Doctoral Degree

Descipline: Business Administration

Grantor: Rangsit University

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1	XIAOQIN JIA.pdf	1.57 MB

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