แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Piyanut Ekwiriyaton. Selected Service Quality factors that influence the Satisfaction of Public Land Transport Users in Bangkok. Master degree(Master of Business Administration). Asia-Pacific International University. Library and Information Resource Center.. : Graduate Studies Programs, 2022.
Selected Service Quality factors that influence the Satisfaction of Public Land Transport Users in Bangkok
Name: Piyanut Ekwiriyaton
keyword:
Traffic congestion
Abstract:
Traffic congestion has always been one of the biggest problems in Bangkok. The rapid increase of personal vehicles each year contributes to heavy congestion, resulting in heavy air pollution. Public transport service providers need a better understanding of their users by analyzing and assessing service quality and performance feedback and ratings.
This paper aimed to study factors that influence user satisfaction of BTS Skytrain, MRT Subway, fan bus, and air-conditioned bus service commuters in Bangkok. Using five factors of service quality (tangibility, reliability, responsiveness, assurance, and empathy) and two factors of perceived value (price and time), the correlation between service quality and satisfaction of four land transport system (BTS Skytrain, MRT Subway, Fan Bus, and Air-conditioned Bus) users was studied.
The results showed that all variables were positively correlated to the satisfaction of public transportation users. The factors of responsiveness and perceived value of time significantly influenced the satisfaction of BTS Skytrain users, while the assurance factor influenced the satisfaction of MRT Subway users. The tangibility factor and perceived value of time influenced the satisfaction of fan bus users, while responsiveness and perceived value of time influenced the satisfaction of air-conditioned bus users.
Asia-Pacific International University. Library and Information Resource Center.
Address:
SARABURI
Email:
dirlibr@apiu.edu
Name: Dr. Wayne Hamra
Role:
ที่ปรึกษาวิทยานิพนธ์/Advisor
Email :
whamra@apiu.edu
Created:
2022
Modified:
2025-11-06
Issued:
2025-11-06
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Education
Level: Master degree
Descipline: Master of Business Administration
Grantor: Graduate Studies Programs
©copyrights Asia-Pacific International University
RightsAccess:
ใช้เวลา
0.035599 วินาที
Piyanut Ekwiriyaton
| Title | Contributor | Type |
|---|---|---|
| Selected Service Quality factors that influence the Satisfaction of Public Land Transport Users in Bangkok
มหาวิทยาลัยนานาชาติเอเชีย-แปซิฟิก Piyanut Ekwiriyaton | Dr. Wayne Hamra | วิทยานิพนธ์/Thesis |
Dr. Wayne Hamra