แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Sunny Durve. The Relationship between Perceived Value, Perceived Service Quality, Customer Satisfaction and Behavioral Intention on Lazada Application Users in Bangkok. (). Asia-Pacific International University. Library and Information Resource Center.. : , 2023.
The Relationship between Perceived Value, Perceived Service Quality, Customer Satisfaction and Behavioral Intention on Lazada Application Users in Bangkok
Name: Sunny Durve
keyword:
Customer
Abstract:
The research management implications include the recommendation that managers and marketers focus especially on the following variables: perceived value, service quality, customer satisfaction, and behavioral intention. All the mentioned variables are one way or the other connected to each other.
A marketer, for instance, will be benefited by this research when paying attention leads to better understanding the customers. What is their perceived value when products purchased online lead to satisfaction based on the service quality received? This also affects their behavioral intention to make another purchase on the same website again in the future.
Lazada, on their new update on the website and the mobile app, could focus on the features that make it easy to use and provide quality information about the products and services that are offered on the website. Advertisements could use a change; Lazada ads could be more informative and direct about the services they provide.
Marketers would profit from providing online and offline help and support for using the apps, tutorials, and Frequently Asked Questions. This facilitates the usage of the apps and the website. Likewise, when it comes to motivation, managers could provide functions on the online shopping website and apps that would create enjoyable and entertaining shopping experiences (Oliver, 1997). Providing potential customers with free shipping and extra gift vouchers can facilitate more offers. Discounts for their customers will attract more new customers which will automatically enable more financial benefits. This way satisfied customers can potentially contribute free word-of-mouth marketing for the company. Implementing such ideas has the potential to enhance the research findings.
Asia-Pacific International University. Library and Information Resource Center.
Address:
SARABURI
Email:
dirlibr@apiu.edu
Role:
Research Advisor
Email :
vpfinance@apiu.edu
Created:
2023
Modified:
2568-11-05
Issued:
2025-11-05
งานวิจัย/Research report
application/pdf
eng
©copyrights Asia-Pacific International University
RightsAccess:
ใช้เวลา
0.039696 วินาที
Sunny Durve
| Title | Contributor | Type |
|---|---|---|
| The Relationship between Perceived Value, Perceived Service Quality, Customer Satisfaction and Behavioral Intention on Lazada Application Users in Bangkok
มหาวิทยาลัยนานาชาติเอเชีย-แปซิฟิก Sunny Durve | Dr. Damrong Satayawaksakoon | งานวิจัย/Research report |
Dr. Damrong Satayawaksakoon