COVID-19: Perception(s) of How Fewer Foreign Tourists Have Affected Small Restaurant Operations on Yaowarat Road (เยาวราช), Bangkok

Name: Pham Nguyet Thao

keyword: COVID-19 pandemic

; coronavirus SARS-CoV-2

Abstract: The COVID-19 pandemic, stemming from the novel coronavirus SARS-CoV-2, caused a worldwide health crisis that underscored the importance of global health security and prompt responses to emerging infectious diseases. The pandemic has had a deep-seated impact on businesses, and numerous business owners experienced significant suffering as a result. Small restaurant businesses located on the Yaowarat Road area of Bangkok, Thailand, were particularly hard hit by the pandemic. This research study examined the effects of the COVID-19 pandemic on small restaurant operations in this part of Bangkok. The study aimed to understand small restaurant owners' perceptions of the impact of fewer foreign tourists on their businesses. The research methodology included a quantitative survey (n=73) combined with short interviews of some restaurant owners on Yaowarat Road (from the beginning of the road to Soi 15). Statistical tools used to analyze the data included descriptive analysis, paired sample t-tests, and Pearson correlation analysis. The study found that the decline in foreign tourists significantly affected small restaurant operations in the Yaowarat Road area. Many had to lay off employees or reduce their work hours in order to survive, while the availability of take-out and delivery services dramatically increased. These innovations continue even though pandemic restrictions have been lifted. The government programs deemed most helpful to these small businesses were lower social security contributions and the We Travel Together (Rao Tiew Duay Kan) Program. The study's findings offer insights into the challenges small restaurants faced during the pandemic, and the strategies they adopted to adapt to these changes.  

Asia-Pacific International University. Library and Information Resource Center.

Address: SARABURI

Email: dirlibr@apiu.edu

Name: Paluku Kazimoto Muyisa

Role: Independent Study Principal Advisor

Name: Wayne Hamra

Role: Co-Advisor

Email : whamra@apiu.edu

Created: 2022

Modified: 2025-11-05

Issued: 2025-11-05

วิทยานิพนธ์/Thesis

application/pdf

eng

©copyrights Asia-Pacific International University

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	Thao - Final IS - Signed.pdf	1.1 MB

ใช้เวลา

0.032719 วินาที