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Chawannuch Muenram. Digital mutelu : crafting strategic design guideline for digital spiritual practices of Thai generation Z. Master's Degree(Design, Business and Technology Management). Thammasat University. Thammasat University Library. : Thammasat University, 2025.
Digital mutelu : crafting strategic design guideline for digital spiritual practices of Thai generation Z
ดิจิทัลมูเตลู : การสร้างแนวทางการออกแบบเชิงกลยุทธ์สำหรับการปฏิบัติเกี่ยวกับความเชื่อทางดิจิทัลของคนไทยในเจเนอเรชั่นซี
Name: Chawannuch Muenram
keyword:
Thai Generation Z
;
Mutelu
;
Beliefs
Abstract:
This research examines the burgeoning engagement of Thai Generation Z with Mutelu a form of spiritual and religious practicewithin the realm of digital platforms. It seeks to unpack the digital manifestations of these Mutelu practices and how they cater to the unique proclivities of a generation that is increasingly intertwined with the virtual world. The study navigates through the lenses of cultural adaptation, technology integration, and user-centered design, presenting a nuanced exploration of how spiritual beliefs are recontextualized in the digital age. Employing a qualitative methodology, the research delves into the multifaceted experiences of Thai Gen Z individuals, assessing their interactions with various digital platforms that facilitate Mutelu practices. Through in-depth interviews and thematic analysis, the study captures the interplay between spiritual practices and modern-day technological affordances. The findings illuminate a landscape where spiritual practices meet modernity, revealing the design suggestions and user experience expectations of Thai generation Z that is at the vanguard of digital consumption. These insights contribute to the development of a strategic design guideline tailored for digital belief-related platforms, aimed at enhancing user engagement and satisfaction.
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Akpan Thienthaworn
Role:
advisor
Created:
2025
Modified:
2025-10-30
Issued:
2025-10-30
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Science
Level: Master's Degree
Descipline: Design, Business and Technology Management
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.024238 วินาที
Chawannuch Muenram
| Title | Contributor | Type |
|---|---|---|
| Digital mutelu : crafting strategic design guideline for digital spiritual practices of Thai generation Z
มหาวิทยาลัยธรรมศาสตร์ Chawannuch Muenram | Akpan Thienthaworn | วิทยานิพนธ์/Thesis |
Akpan Thienthaworn