Factors influencing EV purchasing of consumers outside Bangkok Metropolitan Region

ปัจจัยที่มีอิทธิพลต่อการตัดสินใจซื้อรถยนต์ไฟฟ้าของผู้บริโภคในพื้นที่นอกเขตกรุงเทพมหานครและปริมณฑล

Name: Kawin Turongwattana

keyword: EV Purchasing

; Consumer behavior

; Electric vehicles

; EV adoption

; Sustainable transportation

Abstract: The research titled "Factors Influencing EV Purchasing of Consumers Outside Bangkok Metropolitan Region" explores the key determinants affecting consumer behavior toward electric vehicle (EV) purchases in regions outside the Bangkok Metropolitan area. The study focuses on identifying and analyzing the psychological factors, usage, and socio-economic conditions that differentiate EV adoption patterns between urban and non-urban regions. Through a quantitative survey, the research aims to provide insights into regional consumer behavior, government policies, and market conditions. The findings will contribute to understanding how targeted strategies can increase EV adoption in less developed areas, ultimately promoting sustainable transportation in Thailand.

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Chawalit Jeenanunta

Role: advisor

Created: 2024

Modified: 2025-10-17

Issued: 2025-10-17

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2024.273

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Innovation

Grantor: Thammasat University

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