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Navaphun Khongsawatkiat.  Research Report workation destination attractiveness : a supply and demand analysis.  ().  Rangsit University. Rangsit University Library. : , 2024.

Title

Research Report workation destination attractiveness : a supply and demand analysis

Creator

Name: Navaphun Khongsawatkiat

Subject

LCSH: Working class

LCSH: Soft Power

LCSH: Tourism -- Social aspects

LCSH: Volunteer workers in tourism

Description

Abstract: Changes in tourist behaviors and technological advancements increasingly influence traditional tourism patterns, resulting in a hybrid form of tourism termed “workation.” Despite this trend, the attractiveness of workation destinations has yet to be systematically evaluated by integrating empirical measurements of supply and demand indicators with insights derived from hybrid thematic analysis. This study employed a qualitative research methodology to examine the attractiveness of workation destinations within an urban-based location. A hybrid thematic analysis of qualitative data was adopted. Preexisting factors were established through an exhaustive literature review, representing the deductive aspect. Subsequently, in-depth interviews were conducted with 2 7 key informants representing the supply and demand sides, utilizing a semi-structured interview to capture the inductive aspect. The interviews were facilitated by a purposive sampling method, supplemented with a snowball sampling approach. Results revealed that the key themes of attractiveness for workation destination are soft power, livability, working facilities, and accessibility. Understanding these elements equips tourism authorities and entrepreneurs with valuable insights for developing effective destination management strategies aimed at attracting and enhancing the experiences of workationers.

Publisher

Rangsit University. Rangsit University Library

Email: library@rsu.ac.th

Contributor

Name: Research Institute of Rangsit University

Role: Funding By

Date

Created: 2024

Modified: 2568-10-15

Issued: 2025-10-15

Type

งานวิจัย/Research report

Format

application/pdf

Language

eng

Rights

RightsAccess:

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	NAVAPHUN KHONGSAWATKIAT.pdf	752.12 KB

ใช้เวลา

0.077247 วินาที

Creator : Navaphun Khongsawatkiat

Title	Contributor	Type
Constructing a model of exhibition motivational attributes, exhibition participation, and business performance: a case study of exhibition business in Thailand สถาบันบัณฑิตพัฒนบริหารศาสตร์ Navaphun Khongsawatkiat	Charoenchai Agmapisarn	วิทยานิพนธ์/Thesis
Research Report workation destination attractiveness : a supply and demand analysis มหาวิทยาลัยรังสิต Navaphun Khongsawatkiat	Research Institute of Rangsit University	งานวิจัย/Research report

Contributor : Research Institute of Rangsit University

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