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Hu, Jinrui. The Factors Affecting Customer Repurchase Intention of Economic Hotels in Kunming. Master's Degree(Management Science). Rajamangala University of Technology Krungthep. The Office of Resource and Information Technology. : Rajamangala Universiry of Technology Krungthep, 2023.
The Factors Affecting Customer Repurchase Intention of Economic Hotels in Kunming
Name: Hu, Jinrui
LCSH:
Marketing Strategy
LCSH:
Repurchase intention
LCSH:
Hotels
LCSH:
Sustainability
Abstract:
This research studies the influence of demographics, marketing mix (7Ps),
and sustainability on customer repurchase intentions at an economic hotel in Kunming.
The researcher used the questionnaire as the research tool and collected data from
sample customers who had stayed at the Economic Hotel in Kunming. The data was
analyzed using statistical techniques, including T-tests, one-way ANOVAs, and
multiple linear regression analyses to test the influence of demographics, marketing
mix (7Ps), and sustainability on customer repurchase intentions. The first hypothesis
was tested, and the results found that the differences in education, occupation, and
income significantly affected different repurchase intentions of economic hotels. For
the second hypothesis tested, the results found that physical evidence, process, price,
and people (staff) significantly influence customer repurchase intention. For the last
hypothesis tested, the results also found that efficiency, planet, and people
(sustainability) significantly influence customer repurchase intention. The results show
that demographics, marketing mix (7Ps), and sustainability have influenced customer
repurchase intentions in the economic hotel industry. This research provides valuable
insights into the economic hotels, other stakeholders, and especially top managers who
can use these results to apply their marketing strategies to increase customer repurchase
intentions in Kunming or other provinces in China.
Rajamangala University of Technology Krungthep. The Office of Resource and Information Technology
Address:
BANGKOK
Email:
library.oarit@mail.rmutk.ac.th
Name: Run, Pharatt
Role:
advisor
Created:
2023
Modified:
2568-10-18
Issued:
2025-09-30
วิทยานิพนธ์/Thesis
application/pdf
eng
Spatial:
Kunming, China
DegreeName: Master of Management (Management Science)
Level: Master's Degree
Descipline: Management Science
©copyrights Rajamangala Universiry of Technology Krungthep
RightsAccess:
ใช้เวลา
0.039261 วินาที
Hu, Jinrui
| Title | Contributor | Type |
|---|---|---|
| The Factors Affecting Customer Repurchase Intention of Economic Hotels in Kunming
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Hu, Jinrui | Run, Pharatt | วิทยานิพนธ์/Thesis |
Run, Pharatt
| Title | Creator | Type and Date Create |
|---|---|---|
| The Factors Affecting Customer Repurchase Intention of Economic Hotels in Kunming
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Run, Pharatt | Hu, Jinrui | วิทยานิพนธ์/Thesis |
| Factors Influencing Consumer Purchase Intention Toward Luxury Cars in Kunming
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Run, Pharatt | Yang,Bin | วิทยานิพนธ์/Thesis |