Abstract:
The objectives of this research are 1) to develop the website of Chiang Rai Campus, University of Phayao to comply with the website standards of the University of Phayao, and 2) assess the satisfaction with the use of the website of Chiang Rai Campus, University of Phayao. The research tools were the website of Chiang Rai Campus, University of Phayao, a questionnaire on the consistency of the website of Chiang Rai Campus, University of Phayao with the website standards of the University of Phayao, and a questionnaire on the satisfaction with the use of the website of Chiang Rai Campus, University of Phayao. The research was conducted with 90 samples, computer scientists from departments within the University of Phayao, students, lecturers, personnel of Chiang Rai Campus, University of Phayao, and external individuals. The statistics used in this research were percentage mean and standard deviation. The results of the research were twofold: 1) the development of the Chiang Rai Campus website of the University of Phayao in accordance with the University of Phayaos website standards resulted in a site that provides essential organizational and service information. The website is secure, complies with NBTC and Government Website Standards 3.0, and supports the University of Phayaos Web Ranking. It offers search functionality for information, press releases, laws, regulations, orders, and announcements; displays website traffic statistics; features an organizational activity calendar; and includes a dark mode option and an expandable/collapsible menu for user convenience. The evaluation results showed that the Chiang Rai Campus websites compliance with the University of Phayaos organizational website standards was at an overall high level (x̅ = 2.93, S.D. = 0.12) 2) the results of the evaluation of user satisfaction with the Chiang Rai Campus website of the University of Phayao found that, overall, satisfaction was at the highest level (x̅ = 4.52, S.D. = 0.58)