Model development for promoting fruit and vegetable consumption among at-risk groups for cholangiocarcinoma prevention in Nong Bo sub-district, Mueang district, Ubon Ratchathani province
Abstract:
The action research aimed to develop a model for promoting fruit and vegetable (FV) consumption among at-risk groups for cholangiocarcinoma (CCA) prevention in Nong Bo Sub-district, Muang District, Ubon Ratchathani Province. It consisted of 4 steps: planning, implementing, observing, and reflecting (PAOR). Appreciation Influence Control (AIC) was applied as a research guideline. The samples were divided into 2 groups: 12 community leaders and 38 people at risk of CCA Both quantitative and qualitative data were collected using questionnaires and focus group discussions. Qualitative data were analyzed by content analysis. Quantitative data were analyzed by descriptive and inferential statistics. The mean scores on knowledge, attitude, and behavior (KAP) within the group
before and after the model development were compared by paired t-test.
The findings revealed that the model development to promote FV consumption among at-risk groups for CCA prevention was carried out using the AIC process among community leaders. It consisted of the following processes: building knowledge, developing guidelines, and the best practice guidelines. These processes led to the activities for promoting FV consumption to prevent CCA, including 1) buitding a collaborative network to prevent (CA, 2) educating about CCA and promoting FV consumption for at-risk groups, 3) publicizing knowledge to the community and 4) growing FV at home for CCA prevention. The results of the activity implementation in the risk groups showed that after the model development, the mean scores on KAP were significantly higher than those before the model development. In addition, the model to promote FV consumption among at-risk groups for CCA prevention, the "NONGBO NO-CCA Model," was also acquired. NONGBO NO-CCA Model is a model to encourage the people to take part in planning and operating the business on their own, to support the community to become strong in self-care for health, to be self-reliant through raw materials, community products, and home-grown vegetables, and to become the community model for Cholangiocarcinoma prevention.
Based on the results, people in community have taken part in solving the problem of CCA. As a result, the community has a precise, systematic operation. There is a community cooperation network. This should be continued and applied in other high-risk areas.