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Ruijie Shi. Research on the motivation issues and countermeasures for Xi'an Lianjia real estate sales staff. Master's Degree(Business Management). Rangsit University. Rangsit University Library. : Rangsit University, 2024.
Research on the motivation issues and countermeasures for Xi'an Lianjia real estate sales staff
西安链家房地产销售人员激励问题与对策研究
Name: Ruijie Shi
LCSH:
Real estate business
LCSH:
Sales personnel
MeSH:
Real, estate
-- Marketing
Abstract:
In recent years, with the increasingly fierce competition in the external market,
Xi'an Lianjia Real Estate Company has also suffered a significant blow, with a notable
decline in business performance. To better stimulate the enthusiasm and creativity of
employees and promote the healthy and stable development of the enterprise, this
paper selects the marketing staff of Xi'an Lianjia Real Estate Company as a case study
for analysis.
The paper proposes principles and objectives for optimizing the incentive
mechanism for sales staff at Xi'an Lianjia Real Estate Company and designs the
following optimization schemes: enhancing employees' sense of honor, broadening the
channels for staff promotion, rationalizing organizational performance settings,
improving the incentive and remuneration systems, strengthening the reward and
punishment mechanism for grassroots employees, adopting flexible welfare systems
within the cost constraints, and enhancing the internal motivation of sales staff. To
ensure the effective implementation of the sales staff incentive mechanism
optimization scheme, this paper suggests the following measures: formulating a
scientific execution plan for the scheme, creating a positive atmosphere that genuinely
cares for the grassroots employees, and increasing investment in sales personnel by
seriously listening to their opinions
Abstract:
近年来，随着外来市场的日益激烈，西安链家房地产公司也遭受到巨大的打
击，经营业绩出现了显著下滑，为了更好的发挥企业员工的积极性，创造力，促
进企业的健康稳定发展，论文选取了西安链家房地产公司的营销人员作为案例进
行分析。
提出西安链家房地产公司销售员工激励机制优化的原则、目标，并设计以下
优化方案:提高员工荣誉感、拓宽员工晋升通道、组织绩效设定合理化、做好激
励和完善薪酬体系、强化基层员工奖惩机制、公司可以在成本允许的条件下采取
弹性福利制、强化销售人员的内部动机。为确保销售员工的激励机制优化设计方
案可以得到有效的实施，本文建议了如下的保证措施：制定科学的方案执行计划，
营造了一个对底层职工切实关心的良好氛围；增加对销售人员的投入，认真听取
他们的意见。
Rangsit University. Rangsit University Library
Address:
PATHUM THANI
Email:
rattanapornn@rsu.ac.th
Name: Gu Fan
Role:
Advisor
Created:
2024
Modified:
2568-08-07
Issued:
2025-08-07
วิทยานิพนธ์/Thesis
application/pdf
chi
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Management
Grantor: Rangsit University
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Ruijie Shi
| Title | Contributor | Type |
|---|---|---|
| Research on the motivation issues and countermeasures for Xi\'an Lianjia real estate sales staff
มหาวิทยาลัยรังสิต Ruijie Shi | Gu Fan | วิทยานิพนธ์/Thesis |
Gu Fan