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Yuan Yuan. Research on rural tourism strategy of Zhaijiao Village in Hengzhou City. Master's Degree(Business Management). Rangsit University. Rangsit University Library. : Rangsit University, 2023.
Research on rural tourism strategy of Zhaijiao Village in Hengzhou City
横州市寨脚村乡村旅游战略研究
Name: Yuan Yuan
LCSH:
Rural tourism
-- China
LCSH:
Rural
-- Urban relations
Abstract:
The rural revitalization strategy is an important measure and strategic deployment
for China to achieve the great rejuvenation of the Chinese nation and build a
moderately prosperous society in all respects. Implementing the rural revitalization
strategy has brought significant opportunities for the development of rural tourism.
Therefore, researching the development strategy of rural tourism holds great practical significance. This study primarily focused on the tourism development in Zhaijiao Village, Hengzhou City, Guangxi. Through on-site investigations and literature review, it comprehensively analyzed rural tourism in Zhaijiao Village, employing various methods such as SWOT analysis, QSPM analysis, and PEST analysis. The research aimed to formulate the most suitable rural tourism development strategy for Zhaijiao Village, including integrating the unique industry of jasmine flowers with local customs to create an immersive tourism experience that is distinctively appealing.
Additionally, this study suggests strategies such as attracting talent from universities, attracting investment, improving service quality, and enhancing environmental protection, providing decision-makers with valuable insights for the development of rural tourism in Zhaijiao Village, Hengzhou City
Abstract:
乡村振兴战略是我国实现中华民族伟大复兴和全面建成小康社会的重要举
措和战略部署。实施乡村振兴战略，为乡村旅游的发展带来了重大的机遇，对
乡村旅游发展战略的研究存在着重大的现实意义。本文是以广西横州市寨脚村
的旅游发展为主要研究对象，通过实地调研以及文献查阅，综合运用SWOT分析
模型、QSPM分析模型、PEST分析方法等方法，全面分析寨脚村的乡村旅游，为
寨脚村制定出最合适的乡村旅游发展战略规划--以特色产业茉莉花和当地特色
风俗融合的方式，打造出别具一格的沉浸式旅游方式。此外还提出了引进高校
人才、进行招商引资、提高服务质量、加强环境保护等建议，为横州市寨脚村
的乡村旅游发展提供一些的决策参考
Rangsit University. Rangsit University Library
Address:
PATHUM THANI
Email:
rattanapornn@rsu.ac.th
Name: Jin Maozhu
Role:
Advisor
Created:
2023
Modified:
2568-08-06
Issued:
2025-08-06
วิทยานิพนธ์/Thesis
application/pdf
chi
Spatial:
Hengzhou
Spatial:
Zhaijiao
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Management
Grantor: Rangsit University
©copyrights มหาวิทยาลัยรังสิต
RightsAccess:
ใช้เวลา
0.079874 วินาที
Yuan Yuan
| Title | Contributor | Type |
|---|---|---|
| FACTORS AFFECTING HEALTH SEEKING BEHAVIOR OF PEOPLE IN EJIN HORO COUNTY, CHINA
จุฬาลงกรณ์มหาวิทยาลัย Yuan Yuan | Kannika Damrongplasit | วิทยานิพนธ์/Thesis |
| An investigation into the reading abilities in English of Chinese English major students : a case study
มหาวิทยาลัยรังสิต Xu Yuan Yuan | Anchalee Chayanuvat | วิทยานิพนธ์/Thesis |
| Research on rural tourism strategy of Zhaijiao Village in Hengzhou City
มหาวิทยาลัยรังสิต Yuan Yuan | Jin Maozhu | วิทยานิพนธ์/Thesis |
Jin Maozhu