Research on the strategic development of R drama club in the post-epidemic era

后疫情时代R 戏剧社战略发展研究

Name: Yuxuan Zhou

LCSH: Drama

LCSH: Community development

LCSH: Strategic planning -- Case studies

Abstract: The new coronavirus epidemic at the end of 2019 led to restrictions on offline performances, which stalled the development of China's cultural industry, and many companies were forced to go bankrupt and exit the market. In this context, R Drama Club, as an emerging original drama performance enterprise, needs to combine the internal and external environment and give full play to its own advantages to formulate a new development strategy suitable for the post-epidemic era. Based on the relevant theories of management, combined with the development status of R Drama Club, this paper adopts the case study method to help R Drama Club formulate the development strategy in the post-epidemic era. In this paper, management tools such as PEST model, Porter's Five Forces model and SWOT analysis model are used for analysis. The advantages and disadvantages of R Drama Club are summarized. The advantages are that the performance forms of R Drama Club are more diversified and can meet the needs of different audiences. The disadvantages are financing difficulties and the inhibiting effect of the epidemic on certain entertainment consumption. At the same time, on the basis of detailed analysis of the internal and external environment of R drama club, it uses IEF and EFE matrix, SWOT strategy matching tool and QSPM matrix to analyze the strategic turnaround strategy that R drama club should take. Finally, the paper discusses the key issues of implementing the development strategy of R Drama Club, including improving the business ability of performers and internal managers, innovating the business model, continuing to carry out joint cooperation and peripheral products, and establishing a sound financial accounting system

Abstract: 2019 年年末的新冠疫情导致线下演出受限，使该我国的文化产业发展停滞不 前，不少企业被迫破产退出市场。在这种背景下，R 戏剧社作为新兴原创话剧演 出企业，需要结合内外部环境，充分发挥自身优势制定新的适合后疫情时代的发 展战略。 本文基于管理学相关理论，结合R 戏剧社发展状况，采用案例研究方法，帮 助R 戏剧社制定后疫情时代发展战略。本文运用PEST 模型、波特五力模型和 SWOT 分析模型等管理学工具进行分析。总结出R 戏剧社的优势劣势，优势在于 R 戏剧社的表演形式更加多元化，能够满足需求不同的观众，劣势在于融资困难 与疫情对某些文娱消费的抑制作用。同时对在R 戏剧社内外部环境进行详细分析 的基础之上，运用IEF 和EFE 矩阵、SWOT 战略匹配工具以及QSPM 矩阵分析 出R 戏剧社应该采取的战略扭转型策略。最后，论文探讨了实施R 戏剧社发展战 略的关键问题，主要包括提升演出人员和内部管理人员业务能力，创新经营模式， 持续开展联名合作和周边产品，以及建立健全财务核算制度

Rangsit University. Rangsit University Library

Address: PATHUM THANI

Email: rattanapornn@rsu.ac.th

Name: Jin Maozhu

Role: Advisor

Created: 2023

Modified: 2568-07-30

Issued: 2025-07-30

วิทยานิพนธ์/Thesis

application/pdf

chi

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Management

Grantor: Rangsit University

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