Farmers' adoption of certified aromatic rice seed in the Mekong River Delta, Vietnam

Name: Pham, Nguyen Thi

LCSH: Kasetsart University -- Theses. M.S. (Agricultural and Resource Economics) 2018

Classification :.LCCS: SB191.R5

LCSH: Kasetsart University. -- Department of Agricultural and Resource Economics -- Theses

LCSH: Rices -- Odors -- Vietnam

LCSH: Rice farmers -- Vietnam

Abstract: As consumers incomes continue to increase in many countries, their rice preferences and patterns of demand are shifting toward higher-quality or higher-value rice. To meet these changes, Vietnam is exploring options to expand aromatic rice production. Financial indices and probit and logit models were used to illustrate farmers’ attitudes and expectations toward certified aromatic rice seed (CARS) and to identify factors influencing their adoption decision. Willingness-to-pay (WTP) was investigated by using elicit experimental method in 73 CARS non-adopters. These issues were examined by drawing on primary data collected from a sample of 306 aromatic rice farmers in winter–spring 2016/2017 in the Mekong River Delta (MRD). The results indicated that household characteristics of CARS adopters and non-adopters were not significantly different regarding the observable characteristics, except for the social association joining rate, rice cultivation area and seed sources. While the private companies were the main CARS supplier for the adopters, the nonadopters intended to keep for themselves the seed from harvest for subsequent production. CARS adopters ranked the germination rate, purity and uniformity as more important than did CARS non-adopters. Although the adopters had a higher seed cost, they could get a higher output price compared with the non-adopters group. The results suggested that the agricultural organizations’ membership, perceived profitability advantages, reduced seed rate and greater CARS availability were the key factors in creating more CARS adoption incentives. The farmers’ WTP in winter– spring 2017/2018 was VND 11,986 per kg which was lower than the previous crop’s CARS price. Policies such increasing supply and availability of CARS should be promoted by the government. As higher output price would also increase the use of CARS, policies toward market efficiency of better quality rice using CARS would also increase the adoption of CARS.

Kasetsart University. Office of the University Library

Address: Bangkok

Email: tdckulib@ku.ac.th

Name: Orachos Napasintuwong

Role: Thesis Advisor

Name: Santi Sanglestsawai

Role: Thesis CO-Advisor

Created: 2018

Modified: 2025-07-09

Issued: 2025-07-09

วิทยานิพนธ์/Thesis

application/pdf

URL: https://www.lib.ku.ac.th/KUthesis/2561/nguyen-thi-all.pdf

CallNumber: SB191.R5 .P421

eng

Spatial: Vietnam

Spatial: Vietnam

DegreeName: Master of Science

Level: Master's Degree

Descipline: Agricultural and Resource Economics

Grantor: Kasetsart University

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