State-owned golf course management model

case study of Suanson Pradipat applying sufficiency economy philosophy towards sustainable development

Name: Norapat Vichitranuja

LCSH: Kasetsart University -- Dissertations. Ph.D. (Sports Science) 2018

Classification :.LCCS: GV975.5

LCSH: Kasetsart University. -- Department of Sports Science and Health -- Dissertations

LCSH: Golf courses -- Management

LCSH: Sustainable development

LCSH: Sufficiency economy

Abstract: There is limited academic research in emerging field of sport for development. However, a growing trend in the past decade recognizes that sport has demonstrated a linkage to sustainable development. The purposes of this study aim to: (1) measure service quality and evaluate customer‟s satisfaction of Suanson Pradipat Golf Course by the Royal Thai Army, by using SERVQUAL as a tool; and (2) To determine an approach for Suanson Pradipat golf course on potential changes as an enabler towards sustainable development by applying the Sufficiency Economy Philosophy (SEP) of the Late King Bhumibol Adulyadej of the Kingdom of Thailand in sport business management. Four hundred questionnaires were asked to customers with five Service Quality Factors: Tangibles; Reliability; Responsiveness; Assurance; and Empathy. Results from factor analysis demonstrate that „Tangibles‟ is the most outstanding factor with Eigenvalues 7.980, compared to other factors at 1.966 to 1.040. Standardized factor loading representing that „Readiness of staff‟, focused on human resources was the highest. Consecutively, the conceptual „Sustainability Integrated Management (SIM) Model‟ for the State-owned Suanson Pradipat Golf Course Management in applying the SEP towards sustainable development is proposed. The SIM Model identified sustainable development in 4 dimensions: Economy; Environment; Society; and Culture. Research findings highlighted that „People‟ is a key success factor to golf course management and the organization‟s sustainability. In applying the Sufficiency Economy Philosophy, the important values for decision making are to concern on Moderation; Reasonableness; and Self-Immunity/ Resilience. Whereas basic requirements for the organization are Knowledge; and Ethics. The state-owned golf business could adopt the SEP while promoting responsible business practice. The research findings suggest that a concern of people in the local community, as a stakeholder, should be incorporated within the organization policy. It implies that the Suanson Pradipat golf course should represent a good balance in profit, sustainability, good governance, risk mitigation, and social responsibility.

Kasetsart University. Office of the University Library

Address: Bangkok

Email: tdckulib@ku.ac.th

Name: David Kent Stotlar

Role: Thesis Advisor

Name: Sarayut Noikasem

Role: Thesis CO-Advisor

Name: Supitr Samahito

Role: Thesis CO-Advisor

Created: 2018

Modified: 2025-06-29

Issued: 2025-06-29

วิทยานิพนธ์/Thesis

application/pdf

URL: https://www.lib.ku.ac.th/KUthesis/2561/norapat-vic-all.pdf

CallNumber: GV975.5 .N67

eng

DegreeName: Doctor of Philosophy

Level: Doctoral Degree

Descipline: Sports Science

Grantor: Kasetsart University

©copyrights Kasetsart University

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