Digital Transformation Initiatives to Promote Organizational Innovation: A Case of S Enterprise in China

Name: Liu Kuiyuan

keyword: Digital Transformation

; Organizational Innovation

; Innovation Ecosystems

; Best Practices

; Private Enterprises

; Dhonburi Rajabhat University

Abstract: The research objectives were as follows: 1) to identify the mechanisms through which digital. transformation influenced organizational innovation within private enterprises in China; 2) to study the best practices employed by private enterprises in China to leverage digital transformation initiatives for fostering organizational innovation; 3) to propose guidelines for private enterprises in China to refine their digital transformation initiatives and promote organizational innovation. To achieve these objectives, a qualitative research approach was employed, involving data collection from various sources such as interviews and document analysis. The key informants included 2 executives, 4 managers, and 15 employees from Company S, totaling 21 individuals. Data analysis techniques included thematic analysis, content analysis, and comparative analysis. The research findings revealed that: 1) digital transformation initiatives influenced organizational innovation through technological adoption, fostering changes in organizational culture, shifting management practices, and integrating digital tools, These mechanisms enhanced product development, streamlined processes, empowered employees, decentralized decision-making, and fostered innovation-driven growth; 2) best practices of private enterprises in China leveraged digital transformation by prioritizing R&D, collaborating with external partners and startups, creating innovation ecosystems, and implementing agile innovation management systems. These practices drove data-driven innovation, fostered a culture of openness and experimentation, and optimized resource allocation, positioning them for sustained growth in the digital era; and 3) the guideline for private enterprises in China to refine digital transformation and foster innovation focused on four main pillars: strategic goal alignment, fostering an innovative culture, embracing data-driven decision-making, and adopting advanced digital tools. By aligning strategic goals with core values, fostering an open culture of innovation, utilizing data effectively, and leveraging digital tools, companies could drive successful digital transformation and promote organizational innovation

มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ

Address: กรุงเทพมหานคร

Email: arc.dru@dru.ac.th

Name: Jirapong Ruanggoon

Role: Adviser

Created: 2024

Modified: 2025-06-23

Issued: 2025-06-23

วิทยานิพนธ์/Thesis

application/pdf

Dhonburi Rajabhat University

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: General Management

Grantor: Dhonburi Rajabhat university

©copyrights Dhonburi Rajabhat university

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