An Exploratory Human Resource Management in the Digital Age: A Multi- Case Study of Five Leading Enterprises

Name: Li Yongrui

keyword: Digital transformation

; Human resource management

; Digital HR

; Dhonburi Rajabhat University

Abstract: The objectives of this research were: 1) to analyze the challenges and opportunities of human resource management in the digital transformation of five leading enterprises; 2) to analyze the best. practices of human resource management in the digital transformation of five leading enterprises; and 3) to propose a model of human resource management in the digital transformation of five leading enterprises. This paper employed the exploratory multi-case study method, utilizing semi-structured. interviews and document study. Key informants consisted of business managers, human resource managers, and human resource staff, totaling 26 individuals. The data analysis applied Stake's case study analysis approach, involving holistic, in-depth investigation, emphasizing naturalistic inquiry and Interpretive analysis, to provide rich descriptions of the findings regarding the research objectives. The findings revealed that: 1) HRM in the digital age faced diverse challenges, including technological shifts, data complexities, cross-cultural dynamics, and employee experience considerations. Addressing this required strategic adaptation and a holistic HR approach, encompassing issues such as remote team management, data privacy, diversity promotion. and employee well-being. Despite challenges, HRM in the digital age offered various opportunities like data-driven decision-making, automation for efficiency, and fostering diversity. Strategic HR policies could harness advantages such as improved talent management, enhanced employee satisfaction through automation, and talent attraction through flexible work arrangements; 2) best practices in HRM in the digital era, optimizing HR functions involved key practices in talent recruitment, performance management, and employee welfare. This included utilizing digital platforms, data-driven decision-making, fostering positive employee relationships, setting clear goals, providing real-time feedback, and promoting continuous learning; 3) the model of HRM in digital transformation underscored technology's impact, emphasizing automation, Al, and data-driven decisions. Integrating flexible work structures and telecommuting highlighted technology's transformative influence. The model involved leveraging technology for HRM. It included data management, cross-cultural dynamics, and a focus on holistic employee experience. It cultivated a positive work culture while integrating data-driven methodologies and digital HR processes

มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ

Address: กรุงเทพมหานคร

Email: arc.dru@dru.ac.th

Name: Jirapong Ruanggoon

Role: Adviser

Name: Sookyuen Tepthong

Role: Adviser

Created: 2024

Modified: 2025-06-23

Issued: 2025-06-23

วิทยานิพนธ์/Thesis

application/pdf

Dhonburi Rajabhat University

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: General Management

Grantor: Dhonburi Rajabhat university

©copyrights Dhonburi Rajabhat university

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