The Design of Creative Cultural Tourism Experience Package in Qinhuangdao City

Name: Zhou Yiwei

LCSH: Cultural Tourism -- Qinhuangdao

ThaSH: Qinhuangdao -- Description and travel

Abstract: The research objectives of this paper are to analyze the local characteristics of Qinhuangdao, investigate the features that attract tourists to Qinhuangdao, explore tourists' demands for the cultural and creative experience package of Qinhuangdao, design the cultural and creative experience package for Qinhuangdao, and finally assess the satisfaction of tourists with the cultural and creative experience package of Qinhuangdao. The study involved 100 randomly selected tourists, three residents, and three experts as participants. Research methods included literature analysis, questionnaire surveys, and interviews. The analysis is conducted using mean and standard deviations, and the results are shown as follows: Through the analysis of Qinhuangdao's local features, five characteristics are identified: 1. Natural landscape features include beautiful scenery such as Mount Zushan, Jieshi Mountain, the Golden Coast, and other beautiful scenery; 2. historical features encompass landmarks like Laolongtou, Tianxia First Pass, Guanhai Pavilion, Jiaoshan Great Wall, and the ancient dragon head in Mengjiannu Temple; 3. modern features include structures like the Anaya Auditorium, Anaya UCCA Art Museum, and Anaya Art Center. Through a survey of the tourists' demands for the cultural and creative experience package of Qinhuangdao, it was found that: 1. Tourists expect the integration of natural landscapes, ancient buildings, and cultural heritage into the design of Qinhuangdao's cultural and creative products with innovation, uniqueness, and portability. 2. Natural and historical resources should be disseminated through cultural and creative products, including those of educational and cultural significance. 3. The design of cultural products should draw inspiration from Qinhuangdao's historical antiques and natural resources, along with the uniqueness of the town. The environmentally friendly materials should be integrated and designed using the three demands identified. Through a survey of the most attractive features of Qinhuangdao in the eyes of tourists, it is found that: 1. Mount Zushan and Jieshi Mountain are the best areas for natural scenery; 2. Tianxia First Pass represents the most unique historical feature of Qinhuangdao; 3. Xianluo Island Lighthouse is the most representative landmark, with the Lonely Library and Haibi Tower representing the most modern architectural features of Qinhuangdao; 4. Laolongtou is the most story-rich historical site. These four points represent the major tourist attractions in Qinhuangdao. Through a survey, tourists' demands for Qinhuangdao's cultural and creative experience package are analyzed, and there are five main demands as follows: 1. The exquisite maps and guidebooks; 2. the interesting and interactive designs; 3. the practical and portable designs; 4. the uniqueness and personalization; 5. The local culture and history design. According to the results of the above survey, the author proceeded to design the Qinhuangdao cultural and creative tourism experience package. Finally, findings from the satisfaction survey reveal that: 1. Illustration Design: The overall satisfaction with the illustration design style averaged 5.00, with a standard deviation of 0.00. This indicates that consumers are satisfied with the overall illustration design style at the highest level. 2. Creative aspects of cultural and creative products: The introduction of creative and surprising interactive elements received a score of 5.00, with a standard deviation of 0.00. This demonstrates that the cultural and creative experience package successfully integrated the cultural elements of Qinhuangdao and can create a memorable impression for the customers.3. IP image design: The customers also agree that Qinhuangdao's marine culture reflected in the cultural and creative experience package can promote awareness of the protection of the marine ecological environment, with a mean score of 5.00 and a standard deviation of 0.00. This gains unanimous approval from consumers. 4. Monopoly set design: The customers agree that the package design provides practical information about Qinhuangdao's tourism culture to facilitate travel, with a mean score of 5.00 and a standard deviation of 0.00. This receives the highest praise from consumers. 5. Fragrance and packaging design: The customers agree that the product uses sustainable materials or production methods, with a mean score of 4.67 and a standard deviation of 0.70. This receives high recognition for environmental friendliness and sustainability. The overall average score was at the highest level, with a mean score of 4.57 and a standard deviation (SD) of 0.39.

Chiang Rai Rajabhat University. Academic Resources and Information Technology Center

Address: CHIANG RAI

Email: aritc@crru.ac.th

Name: Kasira Phiwongkun

Role: Major Advisor

Name: Huang Huiling

Role: Co-Advisor

Created: 2023

Modified: 2025-06-17

Issued: 2025-06-17

วิทยานิพนธ์/Thesis

application/pdf

chi

Spatial: China

DegreeName: Master of Fine Arts

Level: Master's Degree

Descipline: Art and Design

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