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Zeng Qinghui. A case study of the Impact of cross cultural management on Alibaba s overseas business performance. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
A case study of the Impact of cross cultural management on Alibaba s overseas business performance
Name: Zeng Qinghui
keyword:
Independent Study
ThaSH:
Management
Classification :.DDC: 658.049
ThaSH:
Communication in marketing
ThaSH:
Communication and culture
Abstract:
In an increasingly globalized business environment, managing cultural differences effectively is essential for multinational corporations like Alibaba to succeed in international markets. Grounded in Hofstedes cultural dimensions theory, this study explored the impact of cross-cultural management practices on Alibabas overseas business performance, focusing on three key areas: cross-cultural communication, management style, and cultural adaptation. The objective of the research was to examine the relationship between these cross-cultural management practices and Alibabas performance in its international operations.
A quantitative research method was employed, using a stratified random sampling technique to select a representative sample of 400 respondents from Alibabas international employees and business partners. Data were collected through a structured questionnaire and analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The analysis aimed to test three hypotheses related to the influence of cross-cultural communication, management style, and cultural adaptation on business performance.
The findings revealed a significant positive relationship between all three independent variables and Alibabas overseas business performance. Cross-cultural communication showed the strongest impact, followed by cultural adaptation and management style. Effective communication across cultural boundaries and tailored management practices were found to be critical in enhancing operational efficiency and employee engagement, while adapting business practices to local cultural norms significantly improved market competitiveness.
In conclusion, the study confirms that cross-cultural management practices play a crucial role in driving Alibabas success in international markets. To further improve performance, the study recommends that Alibaba invest in communication training, adopt flexible management styles, and deepen its cultural adaptation efforts. These strategies will help Alibaba navigate the complexities of diverse global markets and achieve sustained growth. Future research should explore longitudinal effects, the role of digital transformation, and industry-specific differences in cross-cultural management practices.
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Qiu Chao
Role:
Advisor
Created:
2567
Modified:
2568-06-05
Issued:
2025-06-05
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
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Zeng Qinghui
| Title | Contributor | Type |
|---|---|---|
| A case study of the Impact of cross cultural management on Alibaba s overseas business performance
มหาวิทยาลัยสยาม Zeng Qinghui | Qiu Chao | วิทยานิพนธ์/Thesis |
Qiu Chao