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Shin Thant Shwe Yee. The impact of folklore clusters on customer references in China s economy. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
The impact of folklore clusters on customer references in China s economy
Name: Shin Thant Shwe Yee
keyword:
Independent Study
ThaSH:
Consumer behavior
Classification :.DDC: 658.8342
;
folklore
ThaSH:
Consumers
;
China
ThaSH:
Marketing
-- Management
Abstract:
This research investigates the Chinese folklore-driven market, which encapsulates consumer preferences and behaviors influenced by traditional customs and beliefs. It explores the interplay between folklore elements, which include yin-yang concepts, mythological symbols, festival practices, and consumer demand for culturally significant products. The study identifies key challenges, including under-commercialization, low visibility of folklore in product marketing, and the necessity for modernization to appeal to younger demographics. By analyzing the current conditions of the folklore market, the study seeks to highlight the economic potential and cultural significance of integrating folklore into contemporary products and marketing strategies. The significance lies in providing insights for international companies targeting Chinese consumers, emphasizing the importance of cultural localization, product innovation, and awareness of folklores commercial value. This research not only contributes to economic growth within the folklore-driven sector but also fosters cross-cultural understanding and appreciation of Chinese heritage in global markets. It examine the dichotomy between niche and mass market approaches, highlighting how firms strategically tailor their offerings based on demographic insights and consumer preferences. The influence of the Chinese governments initiatives in promoting cultural preservation and supporting small and medium enterprises (SMEs) is analyzed, along with the importance of intellectual property rights in safeguarding traditional knowledge. The study also delves into the significance of marketing and consumer engagement, emphasizing the effective use of digital platforms and immersive experiences to connect with audiences. Additionally, it discusses supply chain strategies, such as local sourcing and artisanship, which enhance product authenticity, alongside the challenges of scalability. The interconnectedness of the folklore cluster with tourism and media industries is highlighted, illustrating its role in cultural promotion and economic growth. The findings suggest that the folklore-driven market thrives through a combination of strong demand, innovative business strategies, and substantial government support, positioning firms that balance tradition with modernity for success in an increasingly competitive landscape.
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Warangrat Nitiwannakul
Role:
Advisor
Created:
2567
Modified:
2568-05-23
Issued:
2025-05-23
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
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RightsAccess:
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Shin Thant Shwe Yee
| Title | Contributor | Type |
|---|---|---|
| The impact of folklore clusters on customer references in China s economy
มหาวิทยาลัยสยาม Shin Thant Shwe Yee | Warangrat Nitiwannakul | วิทยานิพนธ์/Thesis |
Warangrat Nitiwannakul