A study of the influencing factors of young consumers consumption satisfaction with smart home products a case study of Xiaomi smart home

Name: Yao Lingpei

keyword: Independent Study

ThaSH: Management

Classification :.DDC: 658.8343

; brand perception

ThaSH: Consumer satisfaction

; functional design

; after-sales service

; consumption satisfaction

; Xiaomi smart home products

Abstract: This study took Xiaomi smart home as a case study to examine the influencing factors of young consumers’ consumption satisfaction with smart home products. The purpose was to help smart home companies better understand the needs and expectations of young consumers, optimize product design, improve service quality, and stand out in the fierce market competition. The factors under the study were brand perception, functional design, and after-sales services. This study adopted a quantitative research method. A total of 300 questionnaires were sent out, of which 273 were valid with a validity of 91.0%. This study found that brand perception, functional design, and after-sales services have a positive effect on young consumers’ consumption satisfaction with Xiaomi smart home products. From the analysis, the following suggestions are put forward: (1) enhance brand awareness and create a unique brand image and positioning; (2) create functional innovation and personalized design of products; (3) provide quality after-sales service.

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Qiu Chao

Role: Advisor

Created: 2567

Modified: 2568-05-20

Issued: 2025-05-20

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

Grantor: มหาวิทยาลัยสยาม

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