The SWOT Analysis of TikTok in Vietnam

Name: Li Bo

keyword: Independent Study

ThaSH: Management

Classification :.DDC: 658.8343

; TikTok

ThaSH: Electronic commerce

; development recommendations

ThaSH: Consumer satisfaction

; SWOT Analysis

Abstract: TikTok is a social media platform that has achieved significant influence worldwide, especially in the Vietnamese market. The objectives of this study are: 1) To explore the current status of TikTok in Vietnam. 2) To provide suggestions for the development of TikTok in Vietnam. This study adopted the documentary research method based on the SWOT analysis framework, and comprehensively utilized TikTok’s company reports, public data, data from professional research institutions, media reports and related literature. The study drew the following conclusions: 1) TikTok relies on a strong user base, innovative content and global influence to maintain its leading position in the social media market. Despite the challenges of privacy and content regulations its continuous technological innovation and market adaptability have enhanced brand loyalty and competitiveness. 2) To achieve long-term growth, TikTok needs to overcome challenges such as data privacy and content review, and further consolidate its global market position with strategies such as new feature development, market expansion and brand cooperation. In summary, in order to enhance its competitiveness in the Vietnamese market, this study recommends that TikTok strengthen privacy protection, improve content review mechanisms, and ensure content quality and compliance. TikTok should take advantage of its multicultural background, develop localized content and marketing strategies, and continue to innovate to cope with industry changes and regulatory challenges to consolidate its leading position in the Vietnamese social media market. At the same time, TikTok should conduct in-depth research on user behavior and experience, explore the future development of technological innovation, maintain focus on the global market, strengthen social interaction and user participation, and continue to pay attention to data privacy and user rights.

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Assoc. Prof

Role: Advisor

Name: Qiu Chao

Role: Advisor

Created: 2567

Modified: 2568-05-15

Issued: 2025-05-15

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

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