Abstract:
The objectives of this research were to study the concepts, styles and
factors that influenced the presentation of female representation on the Nazi Party's
political propaganda posters from 1933 - 1945 and analyze the meaning of female
representation that appeared on the Nazi Party political propaganda posters from
1933 - 1945. The sample was 18 Nazi Party's political propaganda posters from 1933 -
1945 depicting the roles of mother, the League of German Girls, athletes,
government officers, nurses and farmers by choosing to examine 3 of the posters for
each role.
Stuart Hall's theory of representation was used for analysis focusing on the
concept of constructionist approach along with studying the events that occurred in
Germany during that period and the art styles that were used to create the posters.
The finding of the research revealed that female representation appearing
on the Nazi Party-political propaganda posters from 1933 1945 was created the
meaning from image and language perceived within society. It is mainly related to
the Nazi Party's concepts and policies regarding the Aryan race that women should
be taking care of their children, being good wives and supporting males. As for the art
styles, there is a variety appearing such as realism, romanticism, heroic realistic, Art
Deco, Art Nouveau and Film Noir where the common feature can be seen as realistic
portraits to convey the integrity and distinctive characteristics of the Aryan race.