Factors influencing customer satisfaction with crocs products in the Guangdong Region China

Name: Yingzheng Yan

LCSH: Shoes -- Chin

LCSH: Shoe industry -- China

LCSH: Brand name products -- China

LCSH: Branding (Marketing) -- China

LCSH: Consumer satisfaction -- China

Abstract: Abstract: This research aims to evaluate customer satisfaction with Crocs products in the Guangdong region of China and to identify the key factors influencing this satisfaction. Given Crocs' global recognition for its distinctive footwear, comprehending customer sentiments in specific regional markets such as Guangdong is crucial for strategic planning and targeted marketing efforts. Employing a quantitative approach, this study utilizes surveys and questionnaires to gauge satisfaction levels and identify influential factors. A sample size of 385 individuals has been meticulously selected to ensure the representativeness and robustness of the findings. The results indicate a significant level of customer satisfaction, driven by factors such as product quality, price, brand perception, customer service, and innovation. By elucidating these factors, this research provides valuable insights for Crocs and similar brands, empowering them to refine strategies and cater to the discerning preferences of consumers in Guangdong. Consequently, this research not only enhances academic understanding of consumer behavior and satisfaction but also offers actionable implications for business strategy and marketing management. Additionally, the R-squared value of 0.816 demonstrates the model's capability to explain variation in customer satisfaction, further validating the significance of the identified factors

Address: BANGKOK

Email: lifelong@kmitl.ac.th

King Mongkut's Institute of Technology Ladkrabang. KMITL Lifelong Learning Center

Modified: 2025-03-20

Issued: 2025-03-13

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