Anantaya Chinwong. Optimizing Employee Satisfaction for Sustainable Growth: Insights from the Bangkok Banking Sector. Master's Degree(Business Administration). King Mongkut's Institute of Technology Ladkrabang. KMITL Lifelong Learning Center. : King Mongkut's Institute of Technology Ladkrabang, 2024.
Optimizing Employee Satisfaction for Sustainable Growth: Insights from the Bangkok Banking Sector
Abstract:
The purpose of this study was to determine the factors impacting employee job satisfaction in the banking industry within the Bangkok area. In this research, the independent variables (IVs) are the working environment, job security, employee benefits, and work-life balance, which are hypothesized to influence the dependent variable (DV), job satisfaction. The study aims to understand how workplace aspects-such as the conditions employees work in, employment stability, the perks and benefits they receive, and their ability to balance work with personal life-collectively impact their overall job satisfaction. A quantitative approach was applied, collecting data through paper and online surveys distributed among employees in the Bangkok banking industry. A simple random sampling technique was used to select the study population. The data obtained were analyzed using Statistical Package for Social Sciences (SPSS) software. The hypothesis testing results indicated a moderate level of job satisfaction among banking employees in Bangkok. Factors such as the physical work environment, job security, benefits offered, and work-life balance significantly influence satisfaction levels. While employees expressed general contentment with their roles, there is room for improvement, particularly in enhancing work-life balance and providing clearer career progression paths
Address:
กรุงเทพมหานคร
Email:
lifelong@kmitl.ac.th
King Mongkut's Institute of Technology Ladkrabang. KMITL Lifelong Learning Center