AKTINA BY VICHARA BUSINESS PLAN

Name: VASIN SUCHATWUT

keyword: business plan

Abstract: Aktina by Vichara, a new project by Vichara Property, aims to establish a niche brand catering to the high-net-worth individual (HNWI) lifestyle segment. This business plan outlines a comprehensive feasibility study that minimizes business risks and maximizes potential returns through market analysis, target audience definition, and product development tailored for this specific clientele. A thorough internal and external market analysis will be conducted to identify opportunities and challenges within the competitive landscape. This analysis will serve as the foundation for developing a strategic roadmap for Aktina by Vichara’s success. In-depth market research will define our ideal customer profile, focusing on high-net-worth individuals. Aktina by Vichara will then design and develop products and services specifically tailored to this audience, aiming to differentiate ourselves through a unique value proposition. The initial project investment of 280,000,000 baht is secured through a 50/50 split of the owner’s funds and outsourced funding. Extensive financial modeling has been conducted to analyze worst-case, normal, and best-case scenarios. Our Net Present Value (NPV) projections demonstrate positive outcomes across all scenarios, indicating strong business feasibility even in challenging economic conditions.

วิทยาลัยดุสิตธานี. ศูนย์วิทยบริการ

Address: กรุงเทพมหานคร

Email: library@dtc.ac.th

Created: 2567

Modified: 2567-11-19

Issued: 2567-11-19

วิทยานิพนธ์/Thesis

application/pdf

tha

DegreeName: บริหารธุรกิจมหาบัณฑิต

Level: ปริญญาโท

Descipline: การจัดการโรงแรมและภัตตาคาร

Grantor: วิทยาลัยดุสิตธานี

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