Abstract:
Dali is a famous tourist city in China, and flower cake is the representative of
Dali cultural products, which is loved by tourists. The tourism industry stands as Dali's
foundational economic sector, and well-crafted product packaging holds the potential
to enhance product appeal among tourists. This, in turn, can lead to elevated sales
figures while simultaneously propagating the rich cultural essence of Dali. Through
investigation, the packaging of flower cake in the market is very ordinary and does not
highlight the characteristics of flower cake. The use of plastic as packaging materials
is also environmentally unfriendly. Through the methods of market research, random
interviews with tourists, and reference to several excellent cultural product packaging,
this paper deeply studies the possibility of multi-directional development of cultural
product packaging. After numerous trials, the ultimate design for Dali cultural
products was finalized. This design revolves around utilizing environmentally friendly
packaging materials that serve multiple functions for these cultural products.
Packaging has transcended its mere decorative role and now extends its utility even
after the product is consumed. It can either be repurposed after use or have a minimal
negative impact on the environment when discarded as waste. The diversified opening
and closing methods increase the sense of surprise for the product and also provide
new ideas for the packaging design