Abstract:
The brand design research for the digital asset investment platform for the FIRE Movement aims to identify strategies and approaches for the design of brand art for the digital asset investment platform for the FIRE Movement. Research procedures and methods based on data collection and analysis of information on digital asset investment platforms and the FIRE Movement group from the article Digital Platform and Internet Media by providing data from analysis to create a prototype brand business in order to create a research tools in the form of creative work by giving Testing with FIRE Movement topics is a tool that leads to new understanding via practice. In conclusion, the research found that the minimal neumorphism design trend can be used to create a brand for the digital asset investment platform for the FIRE Movement group. Feel interested in and impressed with graphic design. By using the message that it wants to convey, Safe Heaven, and the personality of the job that is suitable for credibility, growth, and stability, combined with embossing and sinking design techniques, it creates a digital asset investment platform that is unique to the platform in general.