Creation of public relations media unit to promote awareness about child rearing behavior by avoiding the use of electronic media for parents with children between the ages of 0-3

Name: Paitoon Kantunyaluk

Organization : King Mongkut's University Technology of Thonburi

Email : paitoon.kan@kmutt.ac.th

Name: Saranya Chuathong

Organization : King Mongkut's University Technology of Thonburi

Name: Lukkana Phisitphenjan

Organization : King Mongkut's University Technology of Thonburi

Name: Ameena Yaeid

Organization : King Mongkut's University Technology of Thonburi

keyword: Child Parenting Behavior

LCSH: Mass media and public relations

Abstract: This project aims to 1) create and evaluate the quality of public relations media packages to promote awareness About child rearing behavior by avoiding the use of electronic media For parents with children aged 0-3 years. 2) To assess the perceptions of those who have used the public relations media package to promote awareness. About child rearing behavior by avoiding the use of electronic media For parents with children aged 0-3 years. 3) To assess audience satisfaction with public relations media packages to promote awareness. About child rearing behavior by avoiding the use of electronic media For parents with children aged 0-3 years, the educational tools include 1) a set of promotional materials including are motion graphic, infographic, poster and brochure, 2) a media quality assessment and Content aspect 3) A perception assessment form of the sample 4) The sample satisfaction assessment form. Data were collected from a total of 3 groups of 10 samples: 1) Parents from the KMUTT Child Development Center. 2) Parents from the Child Training Center before the Thung Khru Temple criteria. 3) Parents from the Child Development Center Preschool community group 3 Bangmod totaled 30 people by using Accidental Sampling method. The statistics used for data analysis were percentage, mean and standard deviation. The study found that There are 4 media sets in total: 1) Motion Graphic 2) Infographic 3) Poster 4) brochure. Content quality was very good (x ̅ = 4.87, S.D. = 0.35). Media quality was good level (x ̅ = 4.48, S.D. = 0.56). The respondents perceived at the highest level (x ̅ = 4.65, S.D. = 0.51). The satisfaction of the sample was at the highest level (x ̅ = 4.65, S.D. = 0.50).

King Mongkut's University of Technology North Bangkok. Central Library

Address: BANGKOK

Email: library@kmutnb.ac.th

Created: 2024

Modified: 2024-10-21

Issued: 2024-10-21

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BibliograpyCitation : In King Mongkut's University of Technology Thonburi. Faculty of Industrial Education and Technology. The 7th International Conference on Learning Innovation in Science and Technology (ICLIST & NCLIST 2024) (pp.176-180). Bangkok : King Mongkut's University of Technology Thonburi

eng

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