Xinyu Wen. The Study on the Impact of Privacy Concerns and Trust Toward Self-Disclosure Activities among Chinese Social Media Users. Master's Degree(Communication Arts). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2023.
The Study on the Impact of Privacy Concerns and Trust Toward Self-Disclosure Activities among Chinese Social Media Users
Abstract:
The study at hand endeavors to elucidate the intricate interplay among privacy concerns, trust, and self-disclosure behaviors exhibited by social media users while simultaneously investigating the potential influence of demographic variables such as gender, age, education, and duration of social media usage on these constructs. Employing a methodical approach, the researchers conducted an online survey in December 2023, utilizing convenience sampling to gather data from a sample of 400 participants. After a rigorous screening process, 390 valid responses were retained for subsequent analysis. The researchers leveraged the capabilities of the Social Sciences Statistical Package (SPSS) to meticulously analyze the collected data, employing a combination of analysis of variance (ANOVA), correlation analysis, and Cronbach's alpha analysis to assess the relationships among variables and ensure the robustness of the research instruments. Recognizing the paramount importance of understanding the complexities of social media in an era characterized by rapid digitalization, this study delves deeply into the variables of privacy concerns, trust, and self-disclosure behaviors, grounding its findings in demographic data. By providing valuable insights for practical applications, this research contributes significantly to the advancement of a more secure, conscious, and transparent digital social environment. The study's findings hold the potential to inform strategies aimed at fostering a healthier and more responsible online ecosystem, empowering users to navigate the digital landscape with greater awareness and confidence.
Dhurakij Pundit University. Learning Center and Library.