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Shang Hongyan. What Affect People in Southeast Asia to Choose Electrical Appliances?. Master's Degree(Marketing in Digital Era). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2020.
What Affect People in Southeast Asia to Choose Electrical Appliances?
Name: Shang Hongyan
ThaSH:
Consumer behavior
-- Research
ThaSH:
Consumers' preferences
-- Research
Abstract:
With preferential tariffs in the China-ASEAN Free Trade Area, China is the main source of air conditioning imports in Southeast Asia On July 20, 2005 the tax reduction plan of the Agreement on Trade in Goods signed between China and ASEAN was implemented. Chinese manufacturers rely on preferential tariffs for exports to ASEAN countries to build a local sales network in ASEAN and quickly open the market. According to OEC data, China was the largest source of air-conditioning Thailand, Malaysia, Brunei, Laos and other countries in 2017, and the second largest source of air-conditioning imports to Indonesia, Vietnam, and the Philippines. Considering that the number of air conditioners in Southeast Asia is expected to continue to grow in the future, we believe that China's share and scale of air conditioning imports in Southeast Asia is expected to continue to expand. This study collected data from four hundred people who from 4 countries in southeast by using questionnaire. Data was analyzed by using descriptive statistics and testing hypotheses by Chi-square (X 2 -test).
This study found that the majority of customers for smart watches were male aged between 21 to 30 years old, graduated with bachelor's degree and with average monthly income of 500-999$. On the other hand, hypothesis testing revealed that both Marketing mix and ASEAN Policy could partially influence people choose appliance.
Dhurakij Pundit University. Learning Center and Library.
Address:
BANGKOK
Email:
library@dpu.ac.th
Name: Sayamol Nongbunnak
Role:
อาจารย์ที่ปรึกษา
Modified:
2567-09-18
Created:
2020
Issued:
2024-09-12
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration (MBA)
Level: Master's Degree
Descipline: Marketing in Digital Era
Grantor: Dhurakij Pundit University
©copyrights Dhurakij Pundit University
RightsAccess:
ใช้เวลา
0.209195 วินาที
Shang Hongyan
| Title | Contributor | Type |
|---|---|---|
| What Affect People in Southeast Asia to Choose Electrical Appliances
มหาวิทยาลัยธุรกิจบัณฑิตย์ Shang Hongyan | Sayamol Nongbunnak | วิทยานิพนธ์/Thesis |
| What Affect People in Southeast Asia to Choose Electrical Appliances?
มหาวิทยาลัยธุรกิจบัณฑิตย์ Shang Hongyan | Sayamol Nongbunnak | วิทยานิพนธ์/Thesis |
Sayamol Nongbunnak
| Title | Creator | Type and Date Create |
|---|---|---|
| Intention to Purchase Tire and Wheel of Customers in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Chanikan Promprasert | วิทยานิพนธ์/Thesis |
| What Affect People in Southeast Asia to Choose Electrical Appliances
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Shang Hongyan | วิทยานิพนธ์/Thesis |
| Factors Affecting Chinese Tourists Purchasing Behavior Towards Cosmetic Surgery in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Jin Sicong | วิทยานิพนธ์/Thesis |
| The Study of Consumer Purchasing Behavior in the Catering Service During the Pandemic
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Xiao Tongda | วิทยานิพนธ์/Thesis |
| Factors Affecting Purchasing Behavior of Chinese Student Towards Online Education Platform
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Qi Xiaopeng | วิทยานิพนธ์/Thesis |
| What Affect People in Southeast Asia to Choose Electrical Appliances?
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Shang Hongyan | วิทยานิพนธ์/Thesis |