Consumer behavior on the use of Tao-bin Service Kiosk Among Personnel in the Ministry of Public Health, Nonthaburi Province and Patrons of Don Mueang Airport

Name: Chulalak Rahurak

Organization : Siam Technology College

Name: Pattarat Petchmorakot

Organization : Siam Technology College

Name: Warunthorn Sakchaikul

Organization : Siam Technology College

Name: Alberto, Mary Rose Gapol

Organization : Siam Technology College

Name: Rucha Tongsopha

Organization : Siam Technology College

Name: Jakkapan Mee-asa

Organization : Siam Technology College

keyword: Tao-bin Service

LCSH: Consumer behavior

LCSH: Customer satisfaction

LCSH: Public health personnel

LCSH: Public health -- Thailand

Abstract: The objectives of this study are the following: 1) to study the behavior in choosing to avail of the service kiosk/ Tao Bin vending machine among the personnel in the Ministry of Public Health Province of Nonthaburi and customers at Don Mueang International Airport 2) to analyze the composition of respondents using The Marketing Mix (or the 4 P’s of Marketing) as basis on the how the participants’ decision-making is affected when buying a beverage at the Taobin vending machine. The sample respondents are personnel from the Ministry of Public Health and patrons of Don Mueang Airport and comprise of 400 people which were selected by convenience sampling. A questionnaire was utilized as a tool in gathering information. Statistical data were analyzed using descriptive analysis including frequency, percentage, the average mean and standard deviation. The research results revealed the general information of the sample respondents that had answered the questionnaire. It was found that the respondents were comprised mostly of females, and their age range is between 20-30 years, majority had an educational attainment of bachelor’s degree level. Three hundred twenty-seven (327) people responded that their occupation is that of a government worker or employee with an average income ranging from 10,001 – 20,000 Thai baht. A majority of the sample gave importance in terms of sales promotion as their first priority. The frequency of purchase is more than 5 times per month. The amount spent in purchasing is less than 100 baht. It was revealed that the most frequently bought menu item by the respondents is Coffee. The reasons that they are more likely to buy a drink from the Taobin vending machine is the fact that there’s a wide variety to choose from and the nature of service allows customers to consume the product at the workplace with ease. The information gathered on making a decision to purchase revealed that a majority of the sample respondents perceive that Tao-Bin vending machines in a high quality level. The level of intention to buy the beverage every time showed that there is high determination to purchase. As for making the decision to buy a beverage from the vending machine, the result revealed that the response of the sample respondents is that they would still buy is on a “high level”, even in the event that the price increased. In terms of referral or recommending to a friend to buy a beverage at the Tao-Bin vending machine, the respondents responded that they would highly recommend to try availing of the service again.

King Mongkut's University of Technology North Bangkok. Central Library

Address: BANGKOK

Email: library@kmutnb.ac.th

Created: 2567

Modified: 2024-11-05

Issued: 2024-08-29

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BibliograpyCitation : ใน วิทยาลัยเทคโนโลยีสยาม. คณะวิศวกรรมศาสตร์และเทคโนโลยี. การประชุมวิชาการระดับชาติ ครั้งที่ 9 : นวัตกรรมแห่งการเรียนรู้เพื่อโลกอนาคตด้านเทคโนโลยี (TECHCON 2023) (PBUS-310-321). กรุงเทพฯ : วิทยาลัยเทคโนโลยีสยาม

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