A comparative study of human values of founders : social enterprise, for-profit, and general population in Thailand

การศึกษาเปรียบเทียบค่านิยมของผู้ก่อตั้งกิจการเพื่อสังคม ผู้ก่อตั้งกิจการแสวงหาผลกำไรและบุคคลทั่วไปในประเทศไทย

Name: Sutima Detsakulrat

keyword: Human values

; Motivations

; Cultural values

; Social enterprise founders

; For-profit founders

; Social entrepreneurs

; For-profit entrepreneurs

Abstract: Along with the growing adoption of the social entrepreneurship concept in Thailand, social entrepreneurship research in the Thai context primarily considers the broader phenomena such as its emergence and development, the laws, and obstacles. However, other dimensions that drive the social entrepreneurship movement at an individual level, such as research on social entrepreneurs’ intentions and motivations, are still neglected. Furthermore, while social entrepreneurs are regarded as leading agents who develop social ventures to address social problems and increase equality in a society, it is important to understand their underlying beliefs and guiding principles that lead to social entrepreneurs’ behaviors. Thus, this thesis aims to study the values as the source of motivation of social entrepreneurs by comparing them with for-profit founders and the general population across different demographic characteristics. The findings derived from a quantitative method and online Schwartz Value Survey showed that the values of Thai social enterprise and for-profit founders were not distinctive. In particular, universalism and benevolence values, commonly unique among social entrepreneurs in different countries, were comparably high across the two groups in the Thai context. However, the analysis of the founders’ values and the general population showed that achievement and stimulation were significantly higher among the group of founders. These insights suggest that being an entrepreneur might provide them more opportunities and accessibilities to activate achievement and stimulation values while the general Thais regarded them as less important. Furthermore, the findings from an analysis of demographic characteristics, including different life stages and hometown provinces, also reflected a significantly different adoption of values among both founders and the general Thais. The results suggested that the participants who were married, had children, and grew up outside Bangkok significantly adopted more conformity, tradition, and security values. To discuss in the entrepreneurship context, the founders with these demographic characteristics might develop their social venture and react to society in a more collective and group-oriented manner to comply with their underlying values

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Mcfarlane, Daniel James

Role: advisor

Name: Gains, Neil

Role: co-advisor

Name: K C, Dipendra

Role: co-advisor

Created: 2020

Modified: 2024-08-20

Issued: 2024-08-20

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: Social Innovation and Sustainability

Grantor: Thammasat University

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